Unlocking Opportunities with Sublimation on Hard Goods

Decorators using their dye-sublimation equipment only for branded apparel could be missing out on a significant opportunity to upsell. Think about it, says Tim Check, senior product manager, professional imaging, at Epson America: The same customers who are buying shirts, hoodies, and uniforms for their businesses are likely also buying mugs, plaques, and office décor from a different vendor. “By leveraging sublimation with hard goods, you keep that work in-house instead of letting it go to online suppliers,” Check adds. “This isn’t about chasing new customers. It’s about not leaving money…

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Sticky Clients, Repeat Sales: Why Company Stores Have Become a Must-Have

Key Takeaways • An Essential Tool: Company stores have become a must-have for businesses in the e-commerce age. • Sticky Connections: Offering company stores helps distributors build long-term client relationships, ensuring repeat business and making it harder for customers to switch vendors. • Automation & Efficiency: Company stores can simplify ordering, improve inventory control, and reduce administrative headaches for businesses. • Challenges to Consider: While valuable, company stores require careful planning to manage tech integration, inventory and client engagement to ensure long-term success. Adverank is a tech startup with a very specific niche: helping self-storage companies with data-driven…

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The Campaign: Behind the Scenes of a $2 Million Order

Harris’ Campaign Spending Surge: Since taking over Biden’s campaign, Kamala Harris has significantly outspent Donald Trump on print and promotional materials, with $3.4 million in promo expenses compared to Trump’s $82,026 between July 21 and September 30.

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