Bella+Canvas, Los Angeles, launched a new classification of Heather called PRISM. The debut collection, which brings new innovation to the heather category, was created by re-engineering the heather yarn spinning and fabric dyeing process to create stunning halftones and never-before-seen dimension.
Following the success of last year’s industry-changing Black Heather, Bella+Canvas sought out to find the next breakthrough in color and fabric innovation.
“We wanted to build upon the heather texture that the market is so hungry for, but at the same time create something unique and completely different than what currently existed,” said Bella+Canvas co-founder and co-CEO Danny Harris.
The resulting collection introduces a new spectrum of colors to fabric trends. PRISM will launch with six color options in a forward palate of on-trend pastels. The colors will be available in the 3001 Unisex Jersey Tee.
“PRISM is about to change the way our industry sees color,” Harris said. “It’s the embodiment of our motto to be different.”
Bella+Canvas will launch the collection with a series of videos that, like the fabric, explore unique combinations of color and light. The collection launches today, and will be available at all major distributors who carry Bella+Canvas, as well as on www.bellacanvas.com.
For more information on Bella+Canvas, visit www.bellacanvas.com.
