YETI has been one of the most popular brands in drinkware for years now. If it’s any indication of just how popular they are, they have had to fight off imitators in court after knockoff versions of their famous metal water bottles and can coolers have popped up in places like Walmart.
So, it’s safe to say that YETI is a trendsetter, and promotional products suppliers and distributors can look at what works for them as an indicator for what customers are looking for.
YETI’s newest product is a departure from its standard design, using plastic rather than metal.
The new Yonder bottle is meant to be a simpler design and, therefore, more affordable. It still has a fairly minimalist design, with a flattened edge for better grip and a two-part leakproof cap.
https://twitter.com/DirtDotCom/status/1590048617649164288
And, it might not be made of metal, but it’s still plenty durable thanks to shatter-proof material.
So, with water bottles being one of the most sought-after promotional products, this means that distributors don’t have to go for the more expensive metal bottles to keep up with current trends.
https://twitter.com/thedextazlab/status/1590068429792354304
YETI also started introducing other outdoor goods a few years ago, like chairs, to complement its already-popular coolers that it’s known for.
