Allee Bruce, Author at Print & Promo Marketing

The Power of OOH: The Ads Influencing Consumer Purchases

The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…

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Going into 2024 and 2025, distributors should expect similar demand as previous years, like comfortable athleisure and streetwear influence, but with some new trends and twists for the near future.

Gildan Activewear’s board of directors sets an April 10 cut-off date for potential buyers to place their initial offers.

Gildan Activewear shared that its board of directors made the decision to put the blank apparel manufacturer up for sale, talking with various bidders.

We caught up with Lane Seven owner Brody Driscoll to get more insight into him, his business, and his winning design.

Your Guide to Buying Apparel Decorating Equipment

From knowing the right time to invest and settling the new versus used debate to asking suppliers key questions and knowing your financials, there’s plenty to consider before swiping your card on new equipment for your print shop.

6 Time Management Hacks to Try in 2024

No matter who you talk to, there never seems to be enough time in the day for the tasks that need to get done. And because the promotional products industry can bring unique curveballs to distributors, it can make sticking to the most important tasks difficult.

After nearly three decades in wholesale apparel manufacturing, Lane Seven Apparel announces its step into direct-to-consumer (DTC) with the launch of an e-commerce retail store.

While promotional products distributors and apparel decorators work together in the same industry, it’s not uncommon for distributors and related salespeople to be unfamiliar with apparel decoration processes and the nuances that come with them.

Lincoln, Nebraska-based Relentless Merchandise (Merch) has a stake in the big game happening on Feb. 11. If the Kansas City Chiefs take down the San Fransisco 49ers in Super Bowl LVIII (58), the screen-printing shop will need to turn around 10,000 championship T-shirts in eight hours.