Allee Bruce, Author at Print & Promo Marketing

Colorado Business Owner ‘Ready to Fight’ Nike on Trademarked Logo

Stephen Fucik and his clothing brand Skiman LLC are facing potential trademark trouble after receiving multiple cease and desist letters from Nike.

This article originally ran in Apparelist. To read more, click here. Gildan Activewear Inc. announces the departure of Glenn J. Chamandy as president, chief executive officer, and director of the company. Vince Tyra has been appointed president and CEO, effective Feb. 12, 2024. Craig A. Leavitt, a director of the company since 2018, will serve as interim…

This article originally ran in Apparelist. To read more, click here. Ryan Schraffenberger, the president of Promotions Guy, a promotional products distributor that prides itself on its sustainability efforts, wants the industry to do better. After being in the print industry for roughly 15 years, 10 of…

Pointers for Printing Political T-Shirts

Gone are the days of people keeping their political cards close to the vest. Today, many take pride in their political or social views and want to share them – to get conversations going, build deeper connections with one another, and boost current campaigns or movements.

Print & Promo Marketing sits down with David Miller, the president of Chocolate Inn | Lanco (NC Custom), to talk about a fun category within promotional products — food!

Whether a company is looking to outfit its team with a polished, unified look; a festival needs concert merch; or a fitness brand is looking for athleisure to promote its name, there are plenty of use cases where brands or companies need women’s styles. Experts share some of the top trends to keep an eye…

First impressions are everything, and some promotional products distributors might be overlooking how presentation folders and brochures play a part in that.

2022 was a record year for the promotional products industry — growing 13.1% and reaching $25 billion in sales volume, according to PPAI. These big numbers mean big opportunities for promotional product distributors. One way they can get their share of sales is by exploring new products and staying in the know, and a category…

There’s something to be said about a water bottle, mug, or tumbler that sees daily use. The term “emotional support water bottle” was coined some time in the last few years, and for good reason. Drinkware helps people get through their days, whether it’s keeping them hydrated or storing their favorite caffeinated beverage. Promotional products…

The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…