Printed Fan Cutouts Are the Hottest Thing in MLB Promos

There’s no doubt that baseball fans miss going to the ballpark. They miss it so much that they’re willing to pay for cardboard cutouts of themselves in the stands, just so they can maybe live vicariously through it (or spot it on TV). When the MLB season finally started this summer, the empty stadiums were a little eerie, so teams found a way to put “fans” in seats…

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Wearable Tech Could Make Travel and Tourism Possible Again

One of the biggest difficulties in limiting the spread of COVID-19 has been the daunting task of tracing contacts and mitigating the spread from tourists entering countries. An answer to the problem might be wearable technology. Singapore is one example that has used wearable tech to track returning residents during a 14-day quarantine…

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The Best of the RNC Merchandise: Welcome Bags and In-Person Exclusives

Without the throngs of people visiting Charlotte for an in-person RNC, there was no traditional promotional and branded merchandise for attendees, as we saw at the DNC. But, unlike the DNC, which made merchandise available for spectators and supporters through an e-commerce store, the RNC still focused on in-person gifts for delegates and select attendees in Charlotte…

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The $50M-a-Year Masters Merch Shop Is Going Online, But Only for Ticket Holders

This year, the Masters looks a little different. Rather than the scheduled April tournament, the event will happen in November and with no fans present. So, with no one coming to Augusta to watch, what’s the plan for the merchandise store, which usually brings in around $50 million a year? Will it still be exclusive somehow even when it’s sold online?…

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