You’ve seen apparel trends like “Gorpcore” and “Normcore.” Now there’s Delicore—the phenomenon of restaurants and deli merchandise being treated as high fashion, thanks to celebrities and luxury labels. So, how can you turn this trend into an opportunity for your food service industry clients?
Read MoreAuthor: Brendan Menapace
Colorado Merch Surges 1,200% Year-Over-Year Thanks to ‘Coach Prime’ Effect
University of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read MoreAfter Intellectual Property Lawsuit, Lululemon and Peloton Form Co-Branding Partnership
Just last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
Read MoreTekweld Announces Deal to Control Pioneer Line Promo Sales in U.S.
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read MoreDrake Projected Giant QR Codes at Concerts for Branded Merchandise Drops
Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreWhat Swag Golf’s $10 Million Injection Says About Today’s Golf Customers
Swag Golf is continuing to show that it knows where golf demand lies by securing a $10 million growth round by New York investment firm Verance Capital. The company’s continued success is an indication of what sorts of golf products a younger, less formal generation is looking for.
Read MoreProduce Industry Podcast Calls Out Perceived Lack of Promo in Industry
It’s always nice when an end-buyer group comes out and says what they want, or addresses a promo-sized gap in their business. According to Fresh Plaza, a produce industry podcast host said on his podcast that the industry hasn’t paid enough attention to merchandise and promotional products like other industries have, and companies like Nike…
Read MoreBipartisan Commission Asks NBA to Ban Branded Merchandise Made with Chinese Cotton
The Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China
Read MoreAre Your Promos Skateable? Lessons in Logo Integration from Street League Skateboarding
After watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
Read MoreDelta Apparel Receives Unsolicited Offer to Sell Salt Life Brand
Delta Apparel, Duluth, GA, has reportedly received an “unsolicited offer” to purchase its Salt Life business unit. According to a press release, Delta’s board of directors has engaged with a financial advisor to explore possibilities for the sale. “Our Board of Directors and management team are committed to maximizing value for Delta Apparel shareholders, and…
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