Pantone, the authority on all things color, announced its 2023 Color of the Year: Viva Magenta (Pantone 18-1750). https://twitter.com/pantone/status/1598473605574270978 Each year, the Pantone Color Institute selects a shade (or two) to represent not only what color is going to be popular in product design and fashion, but also represents the current state of the world.…
Read MoreJapan’s Disney store is now full of apparel protesting Chinese President Xi Jinping thanks to a custom merchandise and personalization feature. The T-shirt looks innocent enough: It’s just a drawing of Winnie the Pooh holding a blank piece of paper. But, it goes a lot deeper than that. Here’s some background: Protestors in China have…
Read MoreSometimes, the hardest part of a business transaction is marketing yourself to potential clients. You could have the best products and capabilities in the entire industry, but if customers don’t know you or what you do, your inbox will be quiet. Like so many of her peers, Beth Levine, founder of Multi Media Promotions, Plainview,…
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Denny’s is selling a T-shirt as part of a Black Friday promotion that might only cost $5.99, but is really worth more than $2,000. That’s because it’s a ticket to a free Everyday Value Slam meal every day for a year.
Read MoreCadbury is bringing back its Postal Service pop-ups for the holiday season, where people can send chocolate to loved ones or donate chocolate bars to those in need. The pop-ups will be all over the UK, and are a great example of effective and detail-oriented experiential marketing.
Read MoreThe fast food celebrity meal deal is no longer a rarity. It’s just part of any good restaurant chain’s marketing plans. Landing a big name and reflecting that partnership through special menu items, packaging and promotional products is a way for restaurants to stand out amongst their competition. The competition now is who can get…
Read MoreThis year’s FIFA World Cup takes place over November and December, rather than the summer. Because of that, it makes for a rare opportunity to market the tournament during the holiday season with promotional products. We took a look at five of our favorites.
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More than two years removed from the beginning of the COVID-19 pandemic, we’re all pretty sick of hearing terms like “pivoting” and “new normal,” but there’s a reason that those phrases have been thrown around so much. It’s exactly what business owners – and everyone else – had to do. Within the promotional products industry,…
Read MoreFour major drinkware brands – YETI, MiiR, Stanley and Klean Kanteen – announced a new initiative for environmental action called the Drinkware CoLab. Under the CoLab branding, the four companies will support the Outdoor Industry Association’s goal to turn the outdoor industry into “the world’s first climate-positive industry by 2030,” according to a press release.…
Read MoreThe real-life duo of Michael J. Fox and Christopher Lloyd just announced the debut of a new “Back to the Future” merchandise line, which the two designed for fans of the beloved sci-fi trilogy, with proceeds benefitting the Michael J. Fox Foundation.
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