Anyone who discounts branded merchandise as cheap junk doesn’t know all of the work that goes into a well-executed product. Apparently, MTV knows how tough it is, and created a “Project Runway”-style show where designers compete to create the flashiest, most memorable and most stylish branded merchandise for musical artists…
Read MoreYes, sometimes the classics are what people want. But new features that go along with technological advancements keep popping up on items like ballpoint pens. Think stylus tips for smartphone devices, or smoother-gliding ink. Heck, think mechanical pencils! Can you imagine someone from the 1920s seeing that?…
Read MoreNetflix and Metallica teamed up for co-branded “Hellfire Club” apparel, referencing a plot point in the latest season of “Stranger Things.” The raglan-style Metallica shirt, which is just a little different than the original Hellfire Club shirt, is available on both Netflix’s store and Metallica’s, along with a T-shirt and a hoodie…
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Earlier this summer, Miller Lite released beer-infused charcoal for your boozy barbecues. Now, the brand is helping out those who want to get their grill on but don’t have one of their own. Miller Lite’s “Grill Share” program will offer up rentable, branded grills in New York City and Chicago, while giving fans an opportunity to win one to keep…
Read MoreThis week, a report in the Wall Street Journal indicated that some CEOs are putting in place cost-saving measures due to recession fears. Some of those decisions could include limiting “corporate swag” and promotional products. One company even named a “swag czar,” whose job is to approve orders for branded products…
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Nature Valley is living up to its name with a new TikTok initiative encouraging people to do something good for Mother Earth. In exchange, they’ll get an exclusive password to buy Nature Valley merch from brands like L.L. Bean, Stasher and more. Fans who post their sustainable initiatives will get access to the “ReTok Shop”…
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McDonald’s has been one of the pioneers of collaborating with musicians for branded merchandise and meals, having already partnered with Travis Scott, J Balvin, BTS, Saweetie and Mariah Carey. Its latest collaboration with Kid Cudi took things in a different direction, adding some new wrinkles beyond a simple co-branded product drop…
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Summer is also peak mosquito season, and Coors Light’s latest creation is a literal thirst trap that helps mitigate those annoying little bloodsuckers. The Coors Light Thirst Trap is a funnel that attaches to a beer can (preferably Coors Light) and traps mosquitos inside. Get it? “Thirst trap?” Pretty clever!…
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In 2011, JSTOR, the academic journal site, started selling branded products like T-shirts, hats, stickers and even a “future scholar” onesie after seeing a college student’s JSTOR tattoo, according to Input Magazine. In 2018, JSTOR took its merchandise platform down to find a new vendor. That hiatus was extended by the pandemic. During that break, JSTOR merch became almost mythical online. Now, the merch is back…
Read MoreIn the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of…
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