Buffalo Wild Wings is hoping that a few college basketball games go into overtime during this year’s NCAA tournament. After all, that’s the only time fans will be able to shop for exclusive branded merchandise. The “Home of Overtime” collection, which includes a T-shirt and hoodie, unlocks only when a March Madness game goes into extra time…
Read MoreAuthor: Brendan Menapace
Men’s and Women’s Teams Get Equal NCAA Tournament Swag: Here’s the Early-Round Gift Box
The NCAA Tournament swag looks different this year. For starters, in response to heavy criticism, the NCAA finally allowed the women’s tournament to use the “March Madness” branding. And both the men and women received the same amount of merch, both featuring the “March Madness” branding as promised…
Read MoreNYC Bakery Zabar’s Collaborates With Coach for Upscale (and Expensive) Branded Merch
We’ve got another example of a restaurant teaming up with a luxury brand to create some very pricy promotional products. This time it’s Zabar’s, the much celebrated bakery in New York City, collaborating with Coach for a line of branded merchandise. The line includes a sweater that retails for $495, a T-shirt for $150 and a leather tote for $550…
Read MoreThe White House’s Plan to Combat Rising Shipping Costs
The Biden Administration is taking steps to combat supply chain issues, specifically ocean shipping. In a White House statement, the administration announced a plan designed to ensure that ocean freight companies “cannot take advantage of U.S. businesses and consumers.” The White House said a large part of the problem is that three…
Read MoreFrom Artists to Museums, Branded Merchandise Is Booming in the Art World
Art museums and artists are doing more to blend retail and appreciation through branded merchandise. Want proof? Look no further than a recent ArtNet op-ed by Elliot Safra, titled “Why Artist and Museum Merchandise Is the Next Major Growth Category for the Ever-Expanding Art Market”…
Read MoreWendy’s Creates ‘Morty’s Mayhem’ Pop-Up in Las Vegas With Special Signage, Merchandise and More
For March Madness, Wendy’s has once again collaborated with Adult Swim for a special “Morty’s Mayhem” pop-up event. Previously, Wendy’s had transformed a restaurant into “Morty’s,” complete with special signage throughout the experience. This time, Adult Swim and Wendy’s will similarly deck out the restaurant and give customers the chance to win branded merchandise…
Read MoreFC Barcelona Will Advertise Music Artists on Jerseys Thanks to Spotify Deal
FC Barcelona will play next season with Spotify’s logo on the front of their shirts, but for certain games, the popular music streaming service might give way to specific artists looking to advertise on one of the most celebrated jerseys in sports. Spotify might shine a spotlight on artists like Shakira, The Weeknd and more by putting their names and logos on the shirts…
Read MoreFTC Takes Action Against CafePress for Alleged Data Breach ‘Cover Up’, Fines Former Owner $500K
The FTC announced yesterday that it has taken actions against CafePress following an alleged data breach and subsequent “cover up.” As part of the proposed settlement, CafePress will need to implement information security programs, the former owner of CafePress must pay $500,000 to small businesses affected by the breach…
Read MoreStarbucks Will Begin Phasing Out Single-Use Cups This Year, Switching to Reusable Cup Program
In a massive sustainability effort, Starbucks announced a new initiative that includes phasing out single-use paper and plastics and introducing a reusable cup program in six markets around the world. The company said that by the end of next year, customers in the U.S. and Canada can use their own personal reusable cups at Starbucks, including at the drive-through and for mobile orders…
Read MoreChili’s Celebrates 47th Anniversary by Launching Online Merch Store
Ah, yes, the 47th anniversary. A classic milestone worthy of celebrating. In marriage terms, the 47th anniversary is the amethyst anniversary. But, to Chili’s, it’s the branded merchandise anniversary. This past Sunday, Chili’s unveiled its new e-commerce shop, joining the growing ranks of fast food and fast casual restaurants that have embraced online stores…
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