We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Well, Swiss Miss did something really fun and clever by introducing an ugly sweater with a zippered hot cocoa pocket—and it’s already sold out…
Read MoreAuthor: Brendan Menapace
Ralph Lauren’s New ‘Color on Demand’ Project Could Allow In-Store Garment Dyeing (While Saving the Planet)
Ralph Lauren has been working with Dow Chemicals on a new process for cotton dyeing called ECOFAST Pure that reduces chemicals, water and energy, and could move garment dyeing into retail locations. Ralph Lauren has already used Dow technology in its “Color on Demand” project, which allows the company to dye the cotton at any point in the manufacturing process…
Read MoreNetflix Continues Branded Merchandise Push With Cute, Weird ‘Chilleez’ Plush Toys
You know when you log on to Netflix and there’s that little square face that represents your viewer profile (or the many profiles of your family members who mooch off your account)? Have you ever wanted a plush toy that represents that cute little monster? Now you can get one, thanks to Netflix’s latest branded merchandise push…
Read MoreNike Files Trademark for ‘Virtual Merchandise’ Like Apparel, Bags, Accessories
Nike filed trademarks in October for virtual products like headwear, eyewear, bags, backpacks and sports products under the Nike and Jordan brands that would include the iconic Swoosh and Jumpman logos, as well as the “Just Do It” slogan…
Read MoreUniversity Sports Program Uses Kids’ Drawings for T-shirt Giveaway, Season Ticket Design
One young New Mexico State University soccer fan got to design a T-shirt that the school handed out before the women’s soccer team faced off against Utah Valley last night. Mason Gurule won a contest put on by NMSU’s social media department where fans could submit designs for T-shirts…
Read More‘French Dispatch’ Pop-Up Cafes Use Print, Promo for Immersive Experience
Wes Anderson’s latest flick, “The French Dispatch,” is finally coming out after some COVID-related delays, and fans can go to Dayglow coffee shop locations in Los Angeles and Chicago for “French Dispatch” pop-up events. When they get there, fans can grab a “French Dispatch” print magazine, drink from special coffee mugs, take home various branded merchandise and more…
Read MoreTaco Bell Promotes Breakfast Menu Launch With Branded Sleepwear Line
Taco Bell wanted to get people excited about its breakfast menu, so it gave out free breakfast burritos and released a collection of branded sleepwear. The line includes men and women’s pajama sets, taco slippers, a burrito blanket, a bath robe, an eye mask and a plush blanket modeled after a Taco Bell sauce packet…
Read MoreWhy Is It So Hard to Find Chicago Sky WNBA Championship Gear?
The Chicago Sky just won the WNBA championship, but you might not know that if you get your sports cues from merchandise. Unlike when other hometown teams have won their leagues’ biggest trophies, Chicago retailers are saying that there’s a shortage of Sky championship gear…
Read MoreCameo Buys Celebrity Merchandise Platform Represent, Plans ‘Gift Bundles’
Cameo, the content platform that lets you pay celebrities to say happy birthday to your friend, is venturing into the branded merchandise world by acquiring Represent. Cameo purchased Represent from former owner Custom Ink, which will continue to play a part in production, fulfillment and logistics for Represent as it merges with Cameo…
Read MoreScottish Soccer Team Uses Plot of HBO Hit ‘Succession’ for Special Edition Jerseys
To mark the return of HBO’s “Succession” for its third season, Scottish soccer club Heart of Midlothian used the fictional Roy family’s company as a jersey sponsor, raising money for charity and referencing a plot point from an earlier season of the show…
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