John Cena and the WWE created a themed merchandise bundle that included apparel, caps, autographed pictures and an exclusive NFT. They created 1,000—with Cena involved in the design process—thinking they’d sell out quickly. In reality, they ended up selling just 37. “This idea failed,” Cena said. But why?…
Read MoreAuthor: Brendan Menapace
Custom Watches, Netflix Plush Toys and NFTs: Merch Enters Orbit Aboard SpaceX Launch (for Sale Later on Earth)
SpaceX just sent four non-astronauts into orbit, with the promise of more commercial trips in the future from other companies like Virgin Galactic. But the trip didn’t just include the lucky crew members—it also included merchandise from the voyage’s sponsors, like stuffed toys promoting a Netflix show and custom space-themed watches from IWC…
Read MoreOnline Prices for Apparel Have Increased More Than Any Other Consumer Product Category
According to data published by CNBC, the historical average change in online prices for apparel was -1.08% from 2015 to 2019. In August of 2021, the price of apparel online rose 15.52%. To compare, the next-highest rate was nonprescription drugs, which saw an increase of 4.66%…
Read MoreThis Apparel Company Is Turning Air Pollution Into Screen Printing Ink
Pangaia, the apparel brand, has taken the sustainable sweatshirt to new heights by using screen printing ink made from air pollution. The stylish comfortwear line already uses minimal ink for small logos on its products. And what little ink it does use is made from turning carbon emissions into what the company calls “Air-Ink”…
Read MoreShipping Delays Forcing Some Chinese Manufacturers to Cancel Orders Amid Inventory Back-Ups
Some Chinese manufacturers have started canceling orders as COVID-related shipping delays have caused inventory to stack up. The South China Morning Post reported that smaller manufacturers have started rejecting orders to avoid cash flow problems, since payments are tied up in orders that can’t be shipped.
Read MoreWhat’s Inside the MTV VMAs Gift Bag? Turntables, Athleisure and More
The MTV Video Music Awards (VMAs) are one of the bigger award ceremonies for the music industry. So, you’d guess that the attendees, presenters and nominees would receive a pretty solid gift set, right? You’d be correct. And this set, unlike some we’ve seen for other award shows, seems like it contains items recipients will actually use…
Read MoreFord Is Giving Bronco Dealers $1,000 to Spend on Branded Merchandise for Frustrated Car Buyers
Car buyers have been frustrated by production delays, and Ford is trying to keep them satisfied by offering vouchers that they can redeem for branded merchandise, free maintenance and other perks. Ford sent letters to dealers announcing “Bronco Satisfaction Funds” that would allot $1,000 to spend on customers…
Read MorePeloton Goes All In On Branded Apparel With Private Label Launch
Peloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line…
Read MoreThe Internet Is Thoroughly Destroying the NFL’s New Ed Sheeran Merch
The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience…
Read MoreThese Shirts Are Made With Mint Fibers to Keep You Cool
While there are plenty of high-tech solutions for temperature-regulating apparel, sometimes the natural way can be just as effective. The apparel brand Buttercloth went the plant-based route with its Icy Cotton collection featuring shirts made with 29% mint fibers (along with cotton and spandex) that cool the wearer…
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