Spanish soccer giant Real Madrid has seen some pretty impressive e-commerce growth from Instagram. After gaining 12 million new followers from 2020 to 2021, the club reported that 75,000 Instagram users accessed the official Real Madrid online merch store through Instagram…
Read MoreAuthor: Brendan Menapace
Pacifico, OBEY Clothing Collaborate With Surfrider Foundation for Three-Pronged Merchandise Campaign
Beer brand Pacifico and apparel brand OBEY Clothing captured Southern California’s surfing culture to raise money for the Surfrider Foundation, borrowing artwork from a Venice Beach mural and printing it onto apparel and tote bags…
Read MoreThe Lakers and UCLA Health Gave Out Kobe-Themed Gift Bags to Babies Born on His Birthday
The Los Angeles Lakers celebrated Kobe Bryant’s birthday on Aug. 23 by giving newborns who share the late basketball icon’s birthday a special gift from the team. Through a partnership with UCLA Health, the Lakers gave newborns and their families a gift bag featuring…
Read MoreWrestling League Buys ‘Entire Country’s Supply’ of Ringer T-shirts for Star’s Return, Sells Out Completely
Demand was so high for wrestling star CM Punk’s ringer T-shirts that the Pro Wrestling Tees webstore shut down for nearly 24 hours. Once it came back online, the store ran out of the ringer tees altogether and had to start printing the design on other T-shirts it had in stock…
Read MoreThese Promotional Skateboards Were Screen Printed Using Tony Hawk’s Blood
Tony Hawk is synonymous with skateboarding. He’s attached his name to a giant list of brands over his decades-spanning career, boosting the profiles of everything from Bagel Bites to Mini Coopers. Now, in partnership with Liquid Death Mountain Water, he’s attaching his blood—for real…
Read MoreCarhartt Partners With Tractor Supply Company to Close Trades Gap Through Branded Apparel
Carhartt and Tractor Supply Company collaborated on a line of T-shirts, with proceeds benefitting SkillsUSA, a nonprofit that aims to prepare American students for careers in trades and skilled labor…
Read MoreWhat We Learned From 1,000 People’s ‘Perfect Band T-shirt’ Preferences
What makes the “perfect” band T-shirt? It’s a question as old as music itself, and we finally have some answers. A new survey of 1,000 music fans sheds some light on band T-shirt preferences, from long people keep their shirts to what colors they prefer (and much more). Let’s dive in…
Read More5 Things to Know About Selling Promotional Socks and Footwear
To get a toehold on what customers and end-users are looking for in promotional footwear, we spoke with Chloe Ayres, marketing manager for Sock Club, Austin, Texas, and Kaydee Walter, marketing specialist for Strideline, Seattle. Here are five big things to know…
Read MoreBarstool Sports Has Signed Thousands of College Athletes to NIL Partnerships, But No One (Not Even Barstool) Seems to Know the Plan
Barstool Sports founder Dave Portnoy posted on Instagram in July that college athletes could sign on as a Barstool Athlete and, in exchange, receive Barstool-branded merchandise. Other than that, no one—not even Portnoy—seems to know what exactly these partnerships will entail…
Read MoreWhat Promo Companies Made the 2021 Inc. 5000 List?
Here’s the full list of promotional products companies we found on the 2021 Inc. 5000 list. Like before, while many are traditional promotional products businesses, the changing nature of the industry has created space for companies that may fall outside the “traditional” definition…
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