Mattel has teamed up with the Professional Women’s Hockey League (PWHL) for a line of Barbie-tastic merchandise.
Read MoreMattel, Professional Women’s Hockey League Take Barbie to the Rink With Merch Collab
Author: Elena Hubert
Pickleball, Padel and More: Paddle Sport Scores in Promo
Pickleball has seen 224% growth since 2020, and it’s not the only fast-growing paddle sport with promo potential.
Read MorePacsun Heads Off to the Races With Formula 1 Merch
The beachy teen retailer looked to the sport – which is exploding in popularity with Gen Z – for its latest merch collaboration.
Read More7-Eleven, Tetris Team Up With Slurpee-Shaped Game Console
To celebrate the 40th anniversary of the classic video game, the convenience chain is releasing a line of co-branded apparel and a Tetris gaming console shaped like the iconic Slurpee drink.
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