When I started in this industry 20 years ago, I was simply known as “the T-shirt guy.” People on campus didn’t know my name, but they knew what I did. At the start, we weren’t even proofing artwork digitally. That concept is unfathomable today, but it’s just one area that shows how much things have changed. Now, it’s about more than just selling products…
Read MoreHow Promo Is Changing: Client Expectations, External Challenges and Shifting Distributor Dynamics
