One area that we can always improve on is the circus known as social media. I suggest you take a hard look at who you are on Facebook and LinkedIn and give your profiles some shock therapy.
Read MoreShock Therapy for Social Media
Author: Rick Greene
Trade Shows Are Forever: A Be Bold, Be Different, Be Memorable Thriller
The scent and sweat and stale-roasted almond stench of a trade show at 3:00 p.m. can be deadly. Greene was trying to get out of the massive hall without being spotted by an enemy … or an ex-girlfriend. Someone came up behind him from a darkened booth. Greene felt something cold and hard press into the small of his back. A gun muzzle?
Read MoreCrank It, Baby!
Hi there, all you Bold, Different and Memorable Sales-Type People. Ponder this scenario with me, won’t you?
It’s December 26 and the fourth quarter of 2013 is one week away from entering the history books …
The Price Is NOT Right
The lowest common sales denominator in our industry is the product-based sales person, i.e., promo-peddler, trunk-slammer, tchotchke-chucker, ad nauseam. The mere fact that you are reading and digesting this means you most likely aren’t one of those. I’m addressing this article to you—the thinking sales person, the promotional partner, the extension of your client’s marketing department. You Think, Therefore, You Am. (I gotta stop talking like I’m Popeye.)
Read MoreLove You. Mean it.
I’m just back from last week’s incredible SAAC Show, and it got me thinking about all the great people I worked with there and an article I wrote years ago, for the now-defunct Corporate Logo Magazine, about appreciating the important staffers all around us. Here is that article.
Read MoreRicko’s Patent-pending Bullseye Accounts Method for Success, Part 2: Targeting
This is the second half of an article that covers my Bullseye method of pursing and landing large accounts as PART of your account prospecting effort. If you are just coming to the party, go back into Blog Historyville and read up on Part One before continuing here. Otherwise, you’ll just be half-effective—and Bold, Different and Memorable-type Peeps don’t do things by halfsies.
Read MoreRicko’s Patent-Pending Bullseye Accounts Method for Success
I’ve made reference in previous installments of this Blog to Bullseye Account prospecting and several of you have asked for more information about this unique and effective way of targeting and LANDING large accounts.
Read MoreThree Little Words
This week we’re going to do an exercise that will define your Three-Word Promo Identity. It’s going to be fun, unless we end up with three silly words, like Wonky Water Wedgie. But I don’t see that happening…
Read MoreWhen You Wisch Upon a Star
Nowell Wisch is a veteran multi-line rep in California and other points west. He’s been with TradeNet for over 20 years and has quite a few other great lines, such as Caro-line—the bandana people. He also volunteers as a photographer for SAAC, superbly so. I love that guy because Nowell is Bold, Different and Memorable. Extremely Memorable.
Read MoreConcerning An Introspective Paradigm Shift Of The Warm & Fuzzy Variety
Is there more to it than offering up a coffee mug with a three-color logo or successfully solving a complex marketing challenge? What if the answer to this question could change the way you think about what you do for a living?
Read More