If there’s anything humans do particularly often and well, it’s drink things. Before you roll your eyes at the simplistic absurdity of that sentence, just think about it. Up to 60 percent of the adult human body is made up of water. While this contributes to many factors of our existence, it is perhaps most…
Read MoreAuthor: Tom Higgins
German Brewers Are Asking Beer Drinkers to Return Bottles Before They Run Out
According to Fortune, an ongoing heat wave in Germany has been discouraging beer drinkers from returning their bottles, while encouraging them to seek respite from the weather by drinking more beer than usual. These and other factors, such as people leaving for holidays, have contributed to a shortage of reusable bottles…
Read MorePromo Distributor Takes Part in Program Donating Hundreds of Backpacks to Schoolchildren in Need
On July 22, a nationwide backpack giveaway sponsored by TCC (the nation’s largest Verizon authorized retailer) and Verizon Wireless stores took place. In Ship Bottom, where 220 backpacks filled with school supplies were sent to a local TCC store, children and their families lined up to take part in the event…
Read MoreAnaheim Ducks Unveil Iconic Throwback Jerseys for Upcoming NHL Season
In an effort to reap the benefits of nostalgia—and, presumably, to boost jersey and merch sales as well—the Anaheim Ducks have decided to introduce a third, or alternate, jersey design for the 2018-19 NHL season in celebration of the team’s 25th anniversary…
Read MoreNick Foles, Backup Quarterback, Named No. 1 in Player-Branded NFL Merchandise Sales
Coming in second—though he comes in last by every standard here in the city of brotherly love—was all time great quarterback and wannabe Bond villain Tom Brady. Carson Wentz, despite injury and a lack of Super Bowl-related hype, managed to come in third place for merch sales…
Read MoreDon’t Get Fleeced: Selling Promotional Fleece and Fall Apparel
While many people love summer for the reason that it allows them to wear light, freeing apparel such as T-shirts, tank tops and swimsuits, it’s no secret that the best season for style is fall. Seriously, what’s better than putting on a comfy fleece and a pair of sweatpants to go for a nice walk…
Read MoreBleacher Report’s New E-commerce Collection Is a Masterclass in Branded Merchandise
In the weekend before the 2018 FIFA World Cup Final, Bleacher Report launched a capsule collection of soccer jerseys—Hip Hop x World Cup—designed in collaboration with rappers including Black Thought, Vince Staples, 21 Savage, Vic Mensa and Smokepurpp. The jerseys, which were created to reference the local roots of each artist, were priced at $80 a piece, and sold out in a mere three days…
Read MoreAs 2020 Nears, Promotional Spending for Trump Reelection Bid Heats Up
Per the Huffington Post, the Trump Make America Great Again Committee, which sells Trump-branded merchandise and hats bearing campaign slogans, raised $10.2M during the second quarter alone. Out of this, the group has spent at least $600,000 to manufacture branded hats, T-shirts, towels and commemorative coins, to name only a few items…
Read MoreHandmaid’s Tale-Branded Wine Collection Draws Fierce Criticism Before Being Shut Down
The collection (which has reportedly, and thankfully, been cancelled) was made in collaboration between MGM and Lot18, an online wine marketplace. It was to feature a pinot noir, a cabernet sauvignon and a bordeaux blanc, all three of which were named after characters from the show…
Read MoreCanada’s Pot Companies Going Heavy on Promotional Marketing as Crackdown Looms
While the act itself doesn’t become effective until Oct. 17, meaning that recreational marijuana will remain illegal until that date, cannabis brands will be able to promote their brands for the time being without fearing the promotional regulations attached to the Cannabis Act…
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