It’s no secret that video marketing totally has exploded. It’s pretty much become an absolute necessity for all businesses, even if they are traditional brick-and-mortar stores. A few years ago, you could get away with any kind of video quality because you might be only one of three companies on YouTube or Vimeo. Now that…
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It all starts with good vibrations. Over the next several months, I am going to share my thoughts and experiences regarding the law of attraction. The law of attraction simply is about how we can attract more of what we want and avoid those things we don’t want in our lives. If you want more…
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I listen to a lot of music, and I’ve been to more shows than I can count (many of which were in basements and certainly broke fire codes). Because of this, I have my fair share of concert and band tees. Recently, we reported a few stories about music merchandise—a new app lets music fans…
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So, you want to be a rainmaker? Doesn’t everyone in sales? While rainmakers make it look easy, it is not. Rainmakerdom does not come without laying solid groundwork and building trust and relationships. Sometimes this groundwork is many years in the making. Below are solid tips to consider in your hunt for the coveted title…
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I joined thousands of suppliers and distributors last week at Promotional Products Association International (PPAI) Expo East. This was my first chance to experience Expo East combined with the Imprinted Sportswear Show (ISS). Quite a few Geiger colleagues, as well as a few other PPAI board members, joined me. I saw several vendors that I…
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When I was 12 or 13, I was on the basketball team. My school was small, so everyone made the team. Somehow I was still third string. When…
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Question: What is involved in converting from my current accounting software to QuickBooks? Answer: Converting from other ad specialty systems, such as ASI ProfitMaker, OrderMaster, AIA or Proforma, involves planning and attention to detail, and it is a routine procedure. QuickBooks is user-friendly, which has something to do with it being the No. 1 accounting…
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People don’t buy with their heads. They buy with their hearts. The competition is not for their money. The only real competition is for their emotions. Touch the hearts of the people you serve, and they’ll be back for more. Engage their emotions, and they’ll become raving fans. “I have always believed that by touching…
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Growing up, skateboarding was just about the most important thing in the world to me. I tore through magazines, like Thrasher and Skateboarder, I idolized Tony Hawk, and I watched every skate video I could get my hands on. I…
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As I returned my Alamo rental car in Newark, N.J., recently, an employee asked if I had any issues with the car and how my trip was. I said, “Fine,” and was prepared to get my receipt and walk to the terminal. Instead, I was legitimately surprised by a simple question: “Could we have done…
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