In 2023, Printing Impressions explored print market trends in key segments within the commercial printing sector. Here, five industry professionals update us on the state of the industry from the standpoint of their business operating within a particular key segment. They share market changes, barriers to success, and key strategies. Although the individuals share their…
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Commonsku Team From Across North America Convenes for Conference
Creative play, a team-building scavenger hunt and a working lab for generating ideas for enhancements to the firm’s promo software platform were featured at the event.
Read MoreMarket Spotlight: Opportunity Brews in the Craft Beer Niche
The craft beer industry may be at an inflection point, and in that lies potential opportunity for promotional product distributors. Craft beer brewers have been one of America’s great small-business success stories of recent decades. Thousands of independent breweries have sprouted nationwide, creating jobs under local ownership and suds-style diversity in a marketplace once completely…
Read MoreGoogle Pledges Plastic-Free Packaging by 2025, Shares Guide for Others To Follow
Tech brands like Google and HP are turning to paper products to make their packaging more sustainable.
Read MoreHow an Aggressive, Invasive Plant Could Be Used for Biodegradable Food Packaging
Fast food companies and restaurants have been on the hunt for a greener food packaging option for years. Here in the U.S., it’s often just adapting to consumer buying habits as younger generations demand environmentalism from the businesses they buy from, but other times both domestically and abroad, it’s the result of changes in legislation…
Read MoreApple’s 2024 WWDC Promos Are a Case Study in Minimalism & Cohesion
The annual conference is a highlight for Apple users, and each year brings new branded gifts like bags, pins and printed products.
Read MoreQuinn Increases Domestic Manufacturing Capabilities
Quinn announced that it added print and soft signage finishing equipment, including large-scale digital printers to increase the company’s domestic production capacity.
Read MoreLargest Port Worker Union in the U.S. Suspends Contract Negotiations
The International Longshoremen’s Association (ILA), a union representing tens of thousands of port workers along the East and Gulf Coasts of the United States, suspended negotiations on a new contract for its members on Monday, June 10, amid outcry over what it says is job-killing automation at the docks.
Read MoreThe Power of OOH: The Ads Influencing Consumer Purchases
The average person sees hundreds to thousands of advertisements per day. The jury is still out on an exact number, with some sources estimating 4,000 while others report a number closer to 10,000. Whatever the magic number is, there’s no denying that we’re constantly being put in front of…
Read MoreStran & Company Debuts Rebrand
A new logo launched this week as part of what the distributor says will be a “summer full of updates to our visual branding and brand voice.”
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