We have all heard the saying that “experience is the best teacher.” While sometimes it may be true, I believe that far more often experience is not the best teacher. First, I’ve met thousands of distributors and sales reps whose sales are very low. Sometimes they will tell me that they have been in the…
Read More
The city of Philadelphia Visitor Center teamed up with Sylvester Stallone for a branded merchandise pop-up outside of the city’s art museum. The museum steps are famous for the “Rocky” training montage, and millions of visitors flock to the statue outside each year, creating a perfect merchandising opportunity.
Read More
The St. Regis Group, Cheektowaga, NY, announced the appointment of Jesse Waltman as chief financial officer. Waltman joins as a member of St. Regis’ executive team, reporting directly to newly-announced CEO, Mark Waisbrod. Waltman is a chartered professional accountant who brings more than 15 years of experience in a wide range of finance and business…
Read MoreNetflix, which has done plenty of pop-ups and limited installments, is taking the idea of these immersive merchandising experiences and making them permanent, bridging a gap between a normal brick-and-mortar store and an event.
Read MoreYou’ve seen apparel trends like “Gorpcore” and “Normcore.” Now there’s Delicore—the phenomenon of restaurants and deli merchandise being treated as high fashion, thanks to celebrities and luxury labels. So, how can you turn this trend into an opportunity for your food service industry clients?
Read MoreUniversity of Colorado’s merchandise sales have increased by 1,200% year-to-date, and most of that is due to the Coach Prime Effect. Similar to the Taylor Swift Effect, the Coach Prime Effect is what happens when a new variable enters an established medium and create new demand in something from new audiences.
Read More
At the Reciprocity Road Rally in Nashville, Charles River Apparel partnered with Reciprocity Road and its partners to donate over $7,500 to the Second Harvest Food Bank of Middle Tennessee. Reciprocity Road is a brand merchandising group serving more than 150 Fortune 500 companies. It is comprised of 11 distributors, with Charles River Apparel as…
Read MoreJust last year, Lululemon and Peloton were locked in a court battle over apparel designs. Now, the two fitness brands have announced a strategic partnership, which includes co-branded apparel.
Read More
Proforma, Cleveland, achieved a significant milestone by securing the No. 126 position on the prestigious Franchise Times top 400 list. This noteworthy ascent marks a substantial leap from Proforma’s 2020 ranking at No. 158. “The Franchise Times Top 400 is an exclusive annual ranking of the largest U.S.-based franchise systems by global system-wide sales,” said…
Read More
Tekweld, Hauppauge, NY, announced yesterday afternoon that it will now control the sales and marketing efforts of Pioneer Line products in the U.S. The deal, which Tekweld referred to as a “licensing agreement” in a press release, will allow Tekweld to carry products like promotional banners, flags, table covers, pop-up walls, tents, and more. Pioneer…
Read More