For this year’s “Shark Week” collaboration with Discovery, Southwest Airlines surprised travelers from LaGuardia Airport with branded foam fin hats and a chance to meet a “Shark Week” host.
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Facilisgroup Unveils Comercio Orders Management Software
Facilisgroup, St. Louis, MO, announced the launch of its latest innovation: Commercio Orders. The free-to-use order management software is designed specifically to cater to the unique needs of small and mid-sized distributors and the suppliers they work with, streamlining the process of sourcing competitively priced products, managing quotes, and issuing purchase orders. Commercio Orders offers…
Read MoreHit Promotional Products Completes SOC 2 Engagement
Hit Promotional Products, Largo, FL, has successfully completed a third-party SOC 2 audit, ensuring adherence to the highest standards of data security. A Service Level Organization Control (SOC) report focus on security, availability, processing integrity, confidentiality, and privacy, and has become increasingly in demand as a requirement among security-conscious companies.
Read MoreSkittles and French’s Mustard-Flavored Candy Promo Creates Quite a Conversation
We all know the Skittles tagline: “Taste the rainbow.” We did not, however, think mustard was part of the rainbow. Skittles’ unlikely partnership with French’s mustard included a promo tour, and accomplished what every good promo should do most of all: started a conversation and got attention.
Read MoreProforma Reaches for the Stars at Annual Convention and Family Reunion
Proforma, Cleveland, wrapped up its largest event of the year, The Proforma Annual Convention and Family Reunion. More than 600 distributor owners, supplier partners, sales professionals, and Support Center staff gathered together at the Gaylord Palms in Orlando for a week of events. This year’s theme – Launch – encapsulated Proforma’s goal for all distributor…
Read MoreCould Microsoft’s ‘X’ Trademark Prevent Musk from Creating X Merchandise After Twitter Rebrand?
Elon Musk, always one to embrace the marketing side of business ownership, as evidenced by Tesla and SpaceX campaigns of the recent past, will surely want to advertise X, the new name for his Twitter. But, thanks to one major trademark hiccup, it might not be so easy. Microsoft owns the trademark for “X.”
Read MoreEducating Yourself on Apparel Decoration
While I live and breathe all things ink and thread for apparel, I also understand most people are not going to be as obsessed with the specifics of the craft. However, even if you don’t know the specifics of ink mixing and mesh densities, I believe it is only beneficial to be aware of all the possibilities you can offer your clientele.
Read MoreBehold the Mighty Popcorn Bucket: Savior of Movie Theater Promos
As people remember how much fun it is to go to the movie theater, movie franchises and theaters have been getting very creative with popcorn bucket promos. The latest is a “Barbie” bucket shaped like the character’s pink Corvette.
Read MoreApple Sneakers Meant for 1990 Convention Auction at $50,000
An Apple-branded sneaker meant for employees during a 1990s convention is now selling for $50,000 at Sotheby’s. Apple once made apparel, but it wasn’t a success. However, today’s lifestyle brand-heavy world could value Apple-branded apparel if they were to reconsider it.
Read MoreRivian’s Apparel Line Is Reflective of Its Vehicles’ Features and Modern Athletic Demand
Rivian Automotive, an American electric vehicle manufacturer, just released a line of apparel with features that are influenced by the actual features of the car, going beyond just a comfortable sportswear feel.
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