AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi’s is taking things a step further into a sort of uncanny direction by “supplementing” human models with AI-generated models to showcase apparel online. Levi’s announced the program, which is a partnership with Dutch…
Read MoreCollection: PM News
Repairing Potholes with a Logo Is One Way to Give a Positive Branding Impression
In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies’ logos.
Read MoreFunko Kills Mondo Poster Division Amidst Layoffs
Following the news that it will destroy $36 million of its Pop! figurines, Funko reportedly killed its popular Mondo poster division amidst mass layoffs across the company.
Read MoreLouboutin’s ‘Pool Party’ Display at Neiman Marcus Is an Experiential Hit
Christian Louboutin took over a Neiman’s store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store’s main floor, there was a simulated pool, a “Loubi” bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.
Read MoreMaple Ridge Farms Broadens its Collection of Deliciously Fun Snack Boxes
Building upon the success of its very popular snack boxes, Maple Ridge Farms announced the release of eight new snack boxes this week. Maple Ridge Farms, Mosinee, Wisconsin, now offers eleven unique snack boxes with prices ranging from $20 (c) to $50 (c). These exciting new options can be viewed at MapleRidge.com/Snack-Boxes. Each snack box…
Read MoreBrisco Brands Introduces New Recycled T-Shirt Line: Environmentally Friendly and Fashionable
Brisco Brands, Ramsuer, NC, announced the launch of its new recycled T-shirt line. This line of T-shirts is not only stylish and comfortable, but they are also environmentally friendly. The recycled T-shirts are made from a blend of recycled cotton and recycled polyester, making them an eco-friendly alternative to traditional cotton t-shirts. The recycled T-shirts…
Read MorePatagonia Changes Branding Policy, Allows Limited Direct Embroidery
Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…
Read MoreSet Yourself Up as a Solutions Provider, Not a Salesperson
In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.
Read MoreHow to Educate Your Print Customers on Security Features
Technology is always developing. One of the biggest innovations in recent years is the continued ease of paying for things electronically. First the credit card, then PayPal, leading to smartphone payments and instant transfers on apps like Venmo. Because of this, it’s logical to think the demand for security print products, such as checks, would…
Read MoreObligation Vs. Celebration
When we are trying to improve our life, we need to add new tasks to achieve the new results we are seeking. For example: If we are trying to lose weight, we need to eat healthier foods. If we are trying to get fit, we need to exercise. If we are trying to grow…
Read More