It’s that time of year where I get asked “What should I buy my niece, nephew, daughter, son, etc.?” It’s one of my favorite questions and the answer is the same answer to all IT questions … It Depends …
Read MoreNew Year’s Revolutions
You’ve heard many times that the definition of insanity is to continue to do the same things and expect different results.
Do you want new results in the new year?
Do you want revolutionary results in the new year?
Read MoreRecipes for Success
People spend a lot of time in the kitchen, whether it’s cooking dinner for loved ones, making a quick snack or just enjoying a drink with friends. Using kitchen and household items as promotions adds a personal touch to advertising, and giving end-users items they will use again and again, making a lasting impression. Here are some helpful tips from around the industry on how to stir up sales with kitchen and household promotions.
Read MoreIrvin Borowsky, Founder of North American Publishing Co., Dies at 90
Irvin J. Borowsky, the distinguished publisher and philanthropist who founded North American Publishing Co., the parent company of this magazine, in 1954, died Tuesday in Philadelphia, days after his 90th birthday.
Read MoreGempire/Floral Promotions Announces Ma’s Retirement
Barbara Ma, who has worked at Gempire/Floral Promotions, Tampa, Fla., for 35 years, will retire, effective Friday.
Read MoreMore Bang for Your Buck
Financial businesses, like banks and credit unions, thrive on keeping a faithful customer base. Part of maintaining a loyal clientele is to give them something to not only remember the name of the business, but also to encourage them to come back. Promotional products can be an effective method of advertising for financial institutions and keep their names visible for a long time.
Read MoreMy Best Promotion: Justin Zavadil
Self promotion is a valuable skill to have for any business, but especially for those that focus on marketing and promotion. Justin Zavadil, executive vice president for American Solutions for Business (ASB), Glenwood, Minn., shared a particularly successful self-promotion ASB recently completed.
Read MoreStress Your Way to Success
It’s possible selling stress reducers and office toys can cause distributors unnecessary anxiety of their own. Promo Marketing spoke to some of the industry’s top suppliers to learn more about stress reducing products so you can decide which are best for your business.
Read MoreBPA-free Labeling Causes Consumers to Overlook Possible Danger of Chemical’s Substitute
BPA-free typically is implied to be a good thing. While BPA is not regulated, studies have labeled the chemical, Bisphenol A, used to make certain kinds of plastics, as potentially harmful. But what happens when BPA is removed? What is used in its place?
Read MoreBuzzing with Electricity
Electronic devices and accessories make for great promotions. With the abundance of tablets and smartphones, accessory items like charging cables, power banks and USB devices are items that end-users will hang onto for a long time. With all of the choices in electronic items. With so many devices and items on the market today, distributors have a lot to choose from. Here are some tips from industry professionals on the most effective promotions with electronics and accessories.
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