Austin, Texas-based Ariel Galletti has joined BAMKO, Los Angeles, in a strategic development role. She comes from Sock Club and was previously at RDP Creative. Galletti will be working directly with Josh White, BAMKO’s senior vice president of strategic growth, and help drive a number of BAMKO’s most high-impact strategic growth initiatives…
Read Morealphabroder | Prime Line Launches Source Abroad Apparel
Prime Line, the hard goods division of Trevose, Pennsylvania-based alphabroder, today announced the launch of Source Abroad Apparel. Source Abroad Apparel will allow customers to achieve a unique look for any industry or vertical. Customers can create an original designed layout, from eight different silhouettes ranging from tees to polos and fleece…
Read MoreHow A24’s New Merch-Centric Membership Program Appeals to Fans
A24, the film distributor behind movies like “Uncut Gems” and “Everything Everywhere All At Once,” recently announced a new membership program, A24 All Access. The program gives members exclusive first-dibs on items like apparel, birthday gifts, and other branded merch for $5 a month, combining the best of subscription services and streetwear brand exclusivity…
Read MoreCanada Introduces Sweeping New Single-Use Plastics Ban
In an effort to curb plastic pollution, the Canadian government has prohibited the manufacture, import, sale and eventual export of six single-use plastic items: checkout bags, cutlery, food service products containing “problematic plastics,” straws and more. The ban on importing will come into effect in December 2022, with the sale prohibition going into effect December 2023…
Read MoreWhy Branded Drinkware Is Now a Must-Have Fashion Accessory (and How to Sell More of It)
When you think “fashion,” you think clothes, right? Popular cuts and materials? Big logos or subtle prints? The world of fashion doesn’t stop at wearables, though. Trends translate over to consumer products and accessories, most notably drinkware. Try telling the TikTok kid who demands the latest water bottle they saw their favorite influencer using that drinkware can’t be trendy…
Read MoreKoozie Group Announces Giveback Program to Benefit United Way
Koozie Group, Clearwater, Florida, announced a partnership with regional United Way chapters in Florida and Minnesota to donate 5% of sales on its writing instrument orders. This cause marketing effort will start July 1, 2022, and is part of Koozie Group’s “Keep It. Give It.” initiative aimed at leaving a positive, lasting impact in the communities in which it operates…
Read MoreOhio State University Trademarked ‘THE’ for Branded Merchandise
After being told in 2019 that, no, you can’t trademark the world “The,” THE Ohio State University has successfully secured the trademark for “THE” to use on branded merchandise. https://twitter.com/JoshGerben/status/1539610553412452355 If you watch NFL games where the starting lineup says their names and where they went to school, you’ve probably seen a few Ohio State…
Read MoreUyghur Forced Labor Prevention Act Takes Effect: What Apparel Sellers Should Know
The Uyghur Forced Labor Prevention Act (UFLPA) took effect on June 21, targeting goods produced in China’s Xinjiang Uyghur Autonomous region. The region has been a topic of debate in recent years, as human rights groups claim the Chinese government has forced the Uyghur minority into labor camps. In response, U.S. companies that source apparel from China should brace for disruption…
Read MoreSpector Vision Augmented Reality
With the new 2022 Summer Ora collection comes some very exciting news! We have implemented a brand new and exciting feature called Spector Vision. This augmented reality tool will allow you to experience branded merch like you never have before. We are blurring the lines between a physical and digital experience by pairing each Ora product with its very own augmented reality code…
Read MoreWhich Side of the Promo Brain Are You? (Secrets to High-Performance Teams)
Today’s post-pandemic client expects more from you: more consultation, more creative ideas, more unique services. Given that your business now needs a high-performance production team in addition to a high-performance creative team, it’s critical we understand what each role needs in order to function at a consistently high level. Here’s a glimpse of what each area needs for success…
Read More