Specialty Advertising Association of Greater New York (SAAGNY) hosted its eighth annual Summer Showcase for promotional products distributors and their clients on Tuesday, May 17. Traffic on the show floor was brisk from the time the show opened at 10:30 a.m. until it closed at 3:00 p.m. with over 400 attendees in total at the show…
Read MoreOnline stores have become so commonplace, you do not need to be a tech whiz to get started. But you do need to understand your client’s goals and how a store can meet them. Just like the store itself, the most critical work happens on the back end—the parts the customer does not see but which are essential to success…
Read MoreRon Weaver is president and CEO of Apex Advertising, a full-service promotional products marketing agency with annual revenue of $24.6 million, offices in nine states and a team of 65. But on this day in mid-December, it was a trio of kindergarteners running the show. Not that Weaver minded ceding control…
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Univenture Inc., Marysville, Ohio, announced that its EnvyPak envelopes have received wafer seal approval for automated letter rates. Now with USPS wafer sealing approval, EnvyPak clear envelopes are compatible with a wider range of printer and mail house automation capabilities. The result is a reduction in postage and…
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Moderne Glass Company and the U.S. Consumer Product Safety Commission have issued a recall for ceramic coffee mugs due to a potential burn hazard. The 15 oz. C-handle mugs can crack or break when hot liquid is added. Moderne Glass received six reports of mugs cracking, though no injuries have been reported…
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H.I.G. Capital, a private equity firm that owns promo supplier Koozie Group, has announced that one of its affiliates has completed the acquisition of Pixelle Specialty Solutions LLC. Pixelle is a producer of specialty substrates for label products, commercial and digital printing, and more…
Read MorePresident Biden has so far left the Trump administration’s China tariffs mostly intact, but with inflation still running wild, that could soon change. Reuters reported that U.S. Treasury Secretary Janet Yellen is urging the Biden administration to consider reducing or eliminating some tariffs on Chinese goods as a means of mitigating rising prices for consumer goods…
Read MoreIt can be hard to tell clients that product they had their hearts set on is out of stock, but things happen—especially right now when inventory and lead times can be real bears. That doesn’t mean the order is beyond repair. There are so many options to choose from as long as you have the know-how and initiative to call upon other suppliers…
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Koozie Group announced the promotion of Rachel Rosario to senior director of marketing and communications. In her new and expanded role, she will assume responsibility for Koozie Group marketing initiatives across all channels and business units. With over 15 years of marketing experience, Rosario began her career in product marketing as…
Read MoreGoogle Analytics has undergone many iterations over the years. But as the web has evolved and gone mobile, and data tracking regulations go into effect, the popular tool has become increasingly inaccurate. In order to solve that, Google has launched a whole new tool, Google Analytics 4. Here’s what promo distributors should know…
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