Coca-Cola is using a posh storefront in London’s Covent Garden neighborhood to sell items like apparel, accessories and drinkware and interact with shoppers beyond just the refrigerator. Shoppers can create their own personalized Coke cans using a design screen within the store, meaning even if they don’t buy the high end apparel, they can leave with something memorable…
Read MoreHDS Announces Partnership With Pittsburgh Steelers
HDS recently announced that it has agreed to a multi-year strategic branding partnership with the Pittsburgh Steelers. The top 50 branding agency will provide the Steelers and their sponsors NFL-licensed co-branded promotional merchandise and apparel. As part of the partnership, HDS will work closely with the Steelers to provide event-specific merchandise and more…
Read MoreSourcing Solutions: Finding Basic T-shirt Inventory in a Time of Shortages
As supply chain problems persist, there are a few solutions out there to aid apparel decorators in locating blank inventory. This is how Delta Apparel checks those boxes.
Read MoreWhitestone Branding’s Emily Jaworski and Dominique Volker on Dealing With Ongoing Price Increases
Emily Jaworski and Dominique Volker of Whitestone Branding joined the show to tell us how they’re handling price increases while keeping customers happy, what they’re expecting for the rest of the year, how they’re dealing with inventory issues, and more. Plus, Sean and Brendan talk Twitter merch now that Elon Musk bought the company…
Read MoreMom Will Love This KFC Fried Chicken Bouquet Kit
This Mother’s Day, get Mom what she really wants. Sure, flowers are great, but KFC is inspiring others to go the extra mile by adding some fried chicken to a bouquet of roses. KFC’s Kentucky Fried Buckquet kit promotion includes a bouquet of 12 roses in a KFC-branded vase, along with eight skewers for fried chicken…
Read MoreHightech Grafix Welcomes Jason Phalen as Director of Creative and Product Management
Hightech Grafix has announced that industry veteran Jason Phalen has joined the company as its new director of creative and production management. Phalen brings more than 16 years of graphic art, screen printing and embroidery experience to Hightech Grafix. He previously worked across the textile industry as a creative lead…
Read MoreAIA Expands Marketing Team With Appointment of New Vice President of Marketing
AIA Corporation (AIA) recently announced the expansion of its marketing team with the appointment of industry veteran Stacy Price as the new vice president of marketing. In this role, Price will lead the marketing team, overseeing strategy development and execution, brand awareness, public relations and integrated marketing efforts…
Read MoreAre Immersive Travel Experiences the Future of Branding?
It seems that the new way to put your brand in front of people is to literally house them, putting people in the middle of an advertisement. We’ve seen it with Taco Bell’s hotel, the Moe’s Miami hotel room and the Barbie RV, among others. Now, even more branded hotel experiences are popping up across the world…
Read MoreUnleash the Power of Full Color on Trend Setter Styles
If you haven’t heard of the Trend Setter styles before, these are double-walled vacuum insulated bottles made with pro-grade stainless steel. And if you’re looking to incorporate full-color photographs and graphics into a campaign, look no further, because 4 color-process is your best option…
Read MoreiPROMOTEu Announces Laura High as New Vice President of Marketing
iPROMOTEu, Wayland, Massachusetts, has hired Laura High as vice president of marketing. High will be responsible for leading iPROMOTEu’s marketing team and overall marketing strategy to enhance the affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools…
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