You—your attitude, how you respond to outside forces and your work ethic—are the most critical factor in determining your success. Realizing that you are ultimately responsible for your prosperity—or demise—is the first step in creating a brand that matters to your clients…
Read MoreElon Musk Goes Full Texan With ‘Cyber Rodeo’ Merchandise for Tesla Factory Opening
Elon Musk commemorated the opening of the new Tesla “Gigafactory” outside of Austin, Texas, the only way he knows how: With a ton of pageantry and attention-grabbing branded products. In addition to an impressive lightshow, there was merchandise that included a $90 hoodie, a $75 gigafactory belt buckle and a $50 Tesla branding iron…
Read MoreNetflix’s Latest Immersive Merchandise Experience: Bridgerton at Bloomingdale’s
Netflix has made sure its content extends far beyond the confines of your TV or computer screen, and its latest effort is a line of apparel and merchandise inspired by “Bridgerton,” the popular period drama created by Shonda Rhimes. The collection is available at Bloomingdales, where fans can shop and sip Earl Grey at a tea bar…
Read MoreFacilisgroup Unites With Industry Leaders to Make a Difference for Ukraine: How You Can Help
Facilisgroup, Cap America, alphabroder and Next Level have banded together to help Ukraine through the sale of T-shirts and caps through this Thursday, April 14. The initiative for Ukraine began when Facilisgroup President Ashley McCune heard about the difficulties faced by one of her employees, who has family and friends near Kyiv…
Read MoreBamBams Hires Maria Zezzo as Marketing Manager
BamBams recently hired Maria Zezzo as marketing manager. Zezzo grew up in and around the industry, learning from her father, Dana Zezzo, and older sister, Megan Zezzo. She will be active in managing BamBams’ marketing efforts and brings with her experience interning with Proforma, as a sales associate with ASB, and most recently working for FAST Platform as an account manager…
Read MoreWhat the Heck Is Pickleball and Why Should Distributors Know About It?
Did your gym teacher ever make you play pickleball? Maybe you played it as an intramural sport when you moved to a new city. Or maybe this is the first time you’ve heard about the game that’s growing in popularity nationwide. If you’re in that latter camp, don’t worry. You’re not alone. It’s not quite on par with the NFL. (Yet.) But we’re here to tell you about the promotional possibilities…
Read MoreAldi Follows Up Surprise Streetwear Success With Full Line of (Very Affordable) Branded Merchandise
Aldi, Promo Marketing’s favorite budget grocery store brand, thought it was joking when it released a line of streetwear-inspired apparel in the U.K. last year. But it actually ended up making some merch that was, as the streetwear kids say, fire. Playing off that success, Aldi is back with a full line of branded merchandise. And, true to the brand, it’s all available for under $10…
Read MoreOur MLB Opening Day Promotions Power Rankings
Ah, Opening Day. What could possibly make it any sweeter for baseball fans? Uh, how about a nice little promotional product once you get to the ballpark? As we’ve done in years past, we’re taking a look at all the teams in Major League Baseball and judging them harshly based on their Opening Day promos. This time, we’re doing it Power Rankings style…
Read MoreCalifornia Tattoos Creates Donation Pack to Raise Money for Ukraine Relief
California Tattoos, Tucson, Arizona, is proud to announce the creation of a donation pack of temporary tattoos to raise money in support of Ukraine. The donation pack consist of three temporary tattoos each promoting a strong Ukraine. Profits from all sales will go to United Help Ukraine, a grassroots volunteer organization…
Read MoreHow Promo Distributors Can Get Better Results From Social Media Ads
If you want to reach more of your audience faster, online advertising is a valuable channel. Your potential clients are scrolling through social media, and the hyper-targeted nature of social media ads allows you to meet them where they are. But you need to have the proper strategy to achieve results. Here are some points to consider to make it work…
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