When I talk with people about their goals I frequently hear them use the word “if.” “If I can grow my sales to $X.” “If I get healthy.” “If I get that new customer.” If. “If” sows seeds of doubt. “If” is a word that people need to lose and replace it with “when.” “When…
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As any brand selling merchandise online knows, you only have a few seconds to grab the customer’s attention. So it’s crucial to offer products that look great and stand out in the Instagram feed. Help your clients stock their online stores for maximum success with these seven product ideas…
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In part two, John dives into the story behind Club Colors and what they do. Throughout the discussion, he talks about being a full-service brand management provider and what that means. He also takes it one step further, talking about the benefits of being that provider for clients and the thrill of creating an individual experience for each one…
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Orbus Exhibit & Display Group announced that Kara Barker, field sales representative, has been named Promotional Products Association of Florida (PPAF) vice president of the board of directors for 2022. Barker has been serving on the PPAF board of directors as treasurer since January 2020…
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Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry—crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune…
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Ask the Accountant… Question: I am switching to a SAGE system integrating with QB. Should I have the same number of users in each? Answer: Not necessarily. You will need as many users in SAGE as people in your organization who need access to research products, create presentations, access the Project Management area and write…
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Jack Nadel International, Los Angeles, announced this week that it has rebranded as Nadel, hoping to reflect the company’s evolution from a promotional products company to a full in-house agency, as well as the changing nature of the promotional products industry and the services customers are looking for…
Read MoreTaylor Swift is getting an honorary doctorate from New York University and speaking at the university’s graduation ceremony on May 18. To commemorate the occasion, she’s releasing a collection of college graduation-themed merchandise called “I’m Feeling 22,” named after her song “22,” the class of 2022 and the age of most college graduates…
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In March 2022, AIA Corporation (AIA), Appleton, Wisconsin, brought together nearly 70 owners for its two-day Marketing Lab, a virtual hands-on learning event focused on marketing solutions. This year’s event centered on developing a brand’s digital footprint, advancing their social media presence and creating strategic content…
Read MoreIn 2018, the business formerly known as Dunkin’ Donuts dropped the “Donuts” from its name, implying that it had much more than donuts to offer. What the company meant was that it had an expanding menu. But, in the years that followed, Dunkin’ has increasingly branched out into branded products. The latest? A full line of makeup…
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