Michelob Ultra’s “NBA Jam” pop-up experience and retro website is a great example of a promotion with a strong theme that brought together social media engagement, in-person experiential elements and e-commerce, with branded merchandise at the center of it all. Boom shaka laka…
Read MoreProforma Prepares for Launch of Automated Sales Insights Tool
Proforma is preparing for the launch of its proprietary ProSuccess insights module. ProSuccess was developed within Proforma’s proprietary business management system, ProVision, to help its owners leverage their key sales performance metrics. This module’s goal-setting functionality provides real-time…
Read MoreCalifornia Tattoos Promotes Kevin Bloomquist to Senior Director of Sales
California Tattoos recently announced the elevation of Kevin Bloomquist to senior director of sales. Bloomquist joined the company just over a year ago focusing on serving distributors and the promotional marketplace. His new role will expand to include sales leadership across all corporate divisions…
Read MoreInside Wingstop’s New Sustainable Uniform Program (With the Brand, Distributor and Supplier That Made It Happen)
Wingstop recently completed a full overhaul of its employee uniforms, replacing the old ones with new ones made using 2 million recycled plastic water bottles. Wingstop’s Marisa Carona, The LogoLink Group’s Brad Blankenship and HTT Apparel’s Bill Patterson gave us an inside look at how it all came together…
Read MoreBAMKO Announces Strategic Partnership With Carder and Associates LLC
BAMKO announced a new strategic partnership with corporate gifting company Carder and Associates LLC. BAMKO likened the partnership model to a Silicon Valley incubator, where the company uses its stature to nurture another and help it achieve growth. Carder will preserve its ownership and autonomy, but will merge…
Read More4 Staffing, Hiring and Employee Retention Best Practices for Print and Promo Businesses
If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…
Read MoreRBO Names Melissa Thomson Matthews as Vice President of Business Development
RBO, St. Louis, announced that it has named Melissa Thomson Matthews as its new vice president of business development. Thomson Matthews comes to RBO with extensive experience in market positioning, business gap analysis, and strategic planning across sales and marketing from various industries…
Read MoreWatch: Power Meetings 2022 — Find New Products, Meet Top Suppliers and Make Business Connections No Trade Show Can Match
They’re back for 2022! The gold standard in industry relationship-building events, our Power Meetings provide a networking experience that trade shows and other events simply can’t match, giving supplier sales leaders and top distributors a chance to talk projects, find new products and solve business challenges…
Read MoreIt is OK to Have Down Days
It is OK to Have Down Days The truth is that we all have down moments and days. Sometimes our circumstances and life events are sad. It is OK to feel the emotions that come with those circumstances and events. I follow a number of motivational leaders on social media. I find myself wondering if…
Read MoreJustin Bieber Meal and Merch Led to 10% Sales Increase for Tim Hortons, Reversing Pandemic Declines
We knew the Justin Bieber meal and merchandise at Tim Hortons sold well. But did you know that the partnership was so popular that it pretty much brought sales back to normal after pandemic-related declines? Tim Hortons reported a 10.3% sales increase at stores that introduced the Biebs line, after posting an 11% decline for the same quarter the prior year…
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