4imprint’s Sales Rose 41% in 2021, Nearing Pre-Pandemic Levels

4imprint announced last week that its 2021 full-year sales were up 41% over 2020, bringing the distributor close to its pre-pandemic numbers. The company reported 2021 revenues of $787 million—90% of its pre-pandemic numbers in 2019, which the company said “[demonstrates] a strong recovery over the course of the year”…

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Stran Acquires GAP Promotions

Stran & Company Inc., the distributor based in Quincy, Massachusetts, announced that it has signed a definitive agreement to acquire GAP Promotions LLC (GAP Promo) in an asset purchase transaction. The acquisition is expected to close during the first quarter of 2022, and is subject to customary closing conditions…

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Never Say ‘No’ to a Client (Try These Alternatives Instead)

“Sometimes we must say ‘no,’ but we should do so in a way that doesn’t create roadblocks between the customer and us,” says Shawna Keen, vice president of sales at Juice Marketing. “Instead, we always want to open new avenues of opportunity. Changing how we say ‘no’ has power.”…

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commonsku Announces 2022 skummunity Award Winners

commonsku held its skucon virtual event on Thursday, Jan. 18, and recognized four skummunity award winners. The skummunity awards honor the explorers, rule-breakers, dreamers and innovators in the branded merchandise industry. At the live skucon virtual event, four recipients were recognized for their radical leadership and generosity…

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10 New Promotional Products to Spark Creativity in 2022

As distributors, it’s important to stay current on the latest product trends and releases. To help position you for success, we looked around the industry and talked to a few suppliers about what is coming down the pipeline in 2022, what cool products are already here, and why distributors should pay attention…

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Universities, Schools and Businesses Are Increasingly Requiring Medical-Grade Masks: What That Means for Promo PPE Demand

The Los Angeles School District announced that students should upgrade their cloth masks to medical-grade masks to fight the Omicron variant of COVID-19. Several major universities are requiring students to upgrade their masks as they return to in-person learning. And Los Angeles County will begin requiring employers to provide medical-grade masks to some employees…

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Cap America Hires Tim Nixon as Sporting Goods National Sales Manager

Cap America Inc., Fredericktown, Missouri, announced that Tim Nixon has been hired as national sales manager for its sporting goods division. Nixon will be responsible for establishing, maintaining and growing sales within the company’s newest division. He will manage sales territories with 30 independent representatives…

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