4imprint announced last week that its 2021 full-year sales were up 41% over 2020, bringing the distributor close to its pre-pandemic numbers. The company reported 2021 revenues of $787 million—90% of its pre-pandemic numbers in 2019, which the company said “[demonstrates] a strong recovery over the course of the year”…
Read MoreStran Acquires GAP Promotions
Stran & Company Inc., the distributor based in Quincy, Massachusetts, announced that it has signed a definitive agreement to acquire GAP Promotions LLC (GAP Promo) in an asset purchase transaction. The acquisition is expected to close during the first quarter of 2022, and is subject to customary closing conditions…
Read MoreSnugZ USA Introduces ‘Swagar’ Product Augmented Reality Experience
SnugZ USA is putting some “Swagar” in the next marketing pitch with the introduction of an industry-first and exclusive augmented reality (AR) product experience. Swagar allows the user to view and interact with a digital object in the real world through a smartphone or tablet with no apps or additional downloads…
Read MoreNever Say ‘No’ to a Client (Try These Alternatives Instead)
“Sometimes we must say ‘no,’ but we should do so in a way that doesn’t create roadblocks between the customer and us,” says Shawna Keen, vice president of sales at Juice Marketing. “Instead, we always want to open new avenues of opportunity. Changing how we say ‘no’ has power.”…
Read Morecommonsku Announces 2022 skummunity Award Winners
commonsku held its skucon virtual event on Thursday, Jan. 18, and recognized four skummunity award winners. The skummunity awards honor the explorers, rule-breakers, dreamers and innovators in the branded merchandise industry. At the live skucon virtual event, four recipients were recognized for their radical leadership and generosity…
Read MoreSmall-Town Restaurant Turns Unfortunate Name Into Minor Fame With ‘I Got Corona At Omicron Family Restaurant’ T-shirt
It’s not every day that a branding opportunity is served on a silver platter. But, when it is, you need to take advantage. That’s exactly what Omicron Family Restaurant in West Bend, Wisconsin, did. No one is happy about the highly contagious Omicron variant. But, if your business is already named Omicron, well, that’s an opportunity too good to pass up…
Read More10 New Promotional Products to Spark Creativity in 2022
As distributors, it’s important to stay current on the latest product trends and releases. To help position you for success, we looked around the industry and talked to a few suppliers about what is coming down the pipeline in 2022, what cool products are already here, and why distributors should pay attention…
Read MoreConnecting Photo Shoot Locations to a Campaign Message
The Spector & Co. 2022 Feels Good Collection is inspired by the sustainable properties and natural feel of bamboo, cork, wheat and rPET. The collection is an assortment for work, home and all the fun places in between. We wanted to connect the concept of Feels Good with the photo shoot locations for the lifestyle images seen in our new look book…
Read MoreUniversities, Schools and Businesses Are Increasingly Requiring Medical-Grade Masks: What That Means for Promo PPE Demand
The Los Angeles School District announced that students should upgrade their cloth masks to medical-grade masks to fight the Omicron variant of COVID-19. Several major universities are requiring students to upgrade their masks as they return to in-person learning. And Los Angeles County will begin requiring employers to provide medical-grade masks to some employees…
Read MoreCap America Hires Tim Nixon as Sporting Goods National Sales Manager
Cap America Inc., Fredericktown, Missouri, announced that Tim Nixon has been hired as national sales manager for its sporting goods division. Nixon will be responsible for establishing, maintaining and growing sales within the company’s newest division. He will manage sales territories with 30 independent representatives…
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