There’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. The promotion expertly integrates social media, timely NFL mania and some quality packaging design…
Read MoreStorm Creek Announces 2021 Philanthropy, Environmental and Business Milestones and Awards
Storm Creek, a supplier of eco-friendly, outdoor-inspired apparel and outerwear, recently announced the results of its 2021 philanthropic and environmental initiatives, and key business awards and achievements. In 2021, Storm Creek contributed $190,000 in monetary and in-kind donations to national and local charities and…
Read MoreBalenciaga Joins Reusable Drinkware Trend With $85 Branded Coffee Cup
Balenciaga, one of the most coveted luxury brands in the world, just released a reusable porcelain travel cup. The cup, part of Balenciaga’s new Objects line of products, is thermal double-wall insulated and available in two colors (white and black). To add to the appeal, Balenciaga branded the cups with a city name under the logo…
Read More‘Unexpected Incredibly High Demand’: Oscar Mayer’s Bologna Skincare Face Masks Sold Out Immediately
“No, this sheet mask is not real bologna. Put it on your face, not your sandwich.” That’s how Oscar Mayer warned customers about its new face mask, which is designed to look like you just slapped a couple pieces of bologna on your face. The masks made available on Amazon, but sold out quickly due to “unexpected incredibly high demand”…
Read MoreAlex Morin Joins Kustom Promos’ Growing Sales Team
Kustom Promos recently announced that Alex Morin has joined the company’s growing sales team. Morin has over 20 years of experience spotting hits and helping distributors create one-of-a-kind products for clients. Kustom Promos creates eco-friendly notebooks and custom-made pens no one has seen before…
Read MoreOhio State Basketball Team Creates Branded Merchandise Line With Profits Going Directly to Players
Now that NCAA’s name, image and likeness rules have changed, players have been landing sponsorships and launching merch lines with help from outside agencies or newly-created branding initiatives at the universities they attend. While most of these are solo efforts, the Ohio State basketball team came together to launch “The Players Edition” T-shirts and hoodies, with profits split evenly among the players…
Read MoreYour Big Mac Moment: The Comfort of Safety Versus the Promise of the Unknown
Throughout life, we all have Big Mac Moments—moments where you have to decide whether to do something that’s a little uncomfortable, that allows you to grow and forces you to do something different than you always have, or to continue to do what you’ve always done and yield the same results. As the year begins, it’s a perfect time to think about your Big Mac Moments…
Read MoreSpector & Co. Appoints Samantha Kates as Company’s First Chief Sales Officer
Spector & Co., Montreal, added Samantha Kates to its leadership team. Kates will lead the growing North American sales team. As a 20-plus-year veteran, Kates has made indelible contributions to the sales success of some of the most notable brands in the industry. She was most recently vice president of sales at commonsku…
Read MoreBengals Superfan’s Apparel Brand Blows Up After Cincinnati QB Joe Burrow Wears T-shirt to Game
Before the season, Ace Boogie sent a T-shirt he designed to three Cincinnati Bengals wide receivers and quarterback Joe Burrow. Months later, Burrow wore the shirt to the stadium for a game against the Kansas City Chiefs, and pictures of Burrow in the shirt made the rounds on social media. The Bengals won 34-31 to clinch the division, and, suddenly, everybody had to have one of the shirts…
Read MoreHow One Promo Distributor Created Natural Light Vodka’s Custom Trapper Hat (That Holds Miniature Bottles of Alcohol)
Natural Light released a line of flavored vodka last year. To make sure patrons stay warm, the brand is selling a trapper hat that not only insulates your noggin during these cold winter months, but also stores little bottles of vodka to make sure you’re wearing your alcohol blanket in case you venture out into the tundra. The promo distributor behind the hat told us how it all came together…
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