Avocados From Mexico is returning to its Super Bowl branding glory by introducing a multichannel marketing experience, complete with a virtual house tour, e-commerce tie-ins and promotional apparel. At an NYRC pop-up, shoppers will be able to grab items from the company’s Avocado Glow apparel collection…
Read More‘The Batman’ Gets Promotional Oreo Cookies, Packaging in Europe
WarnerMedia announced that it’s enlisting Oreo’s help to market “The Batman” abroad, with special edition Oreos coming with the Batman logo embossed on the cookie in place of the classic Oreo logo. They’ll also come in special packaging advertising the chance to win more “Batman” prizes…
Read MoreTom Brady’s Apparel Brand Is Here: Chic Designs, High Prices and NFT Tie-Ins
Tom Brady got his very own Pantone color for Brady Brand, the NFL star’s new apparel brand. Now, we get our first look at the line, which launched today and bridges the gap between athletic wear and streetwear while potentially incorporating NFT items in the future. Let’s look at the styles, features and price points of the line…
Read MoreOur 5 Favorite Promotional Products of the Week: Betty White T-shirts, Water Kegs and More
Well, folks, it’s been an excellent run, but today is actually the last day of the Threads newsletter as we know it. Don’t worry, we’ll still be covering all things branded apparel at PM, but we’re also launching a whole new site dedicated to the decorated apparel community. Speaking of decorated apparel, check out the cool stuff we found for this week’s Fave 5…
Read MoreDelta Apparel Announces Stronger Than Expected First Quarter Sales
Delta Apparel recently announced preliminary sales results for its fiscal year 2022 first quarter ended January 1, 2022. The company expects overall net sales for the first quarter of fiscal 2022 to be approximately $109 million, approximately 15% higher than the $94.7 million achieved in the fiscal first quarter of the prior year…
Read MoreSports Illustrated’s Plan to Become More Than a Magazine Starts With a Branded Apparel Collection for JCPenney
Sports Illustrated has covered some iconic duos over the decades: Jordan and Pippen. Venus and Serena. Kobe and Shaq. Now, SI is trying to form an iconic duo of its own by teaming up with JCPenney—the department store chain—to launch an apparel collection. Will it work?…
Read MoreWhere Do NFTs Fit in With Political Merchandise? Candidates Look to Find Out
In the political sphere, where hype and reach are paramount, candidates and PACs are starting to use NFTs as fundraising tools. Specifically, they’re auctioning them off as a means of raising money, the same way they might stock an online store with T-shirts and buttons…
Read MorePizza Hut Continues ‘Newstalgia’ Marketing Approach With Book It! T-shirts
Remember when you could earn pizza just for reading a book or two? Those halcyon days of Pizza Hut’s “Book It!” program are forever ingrained in millennial and Gen X memories, and the pizza chain is capitalizing on nostalgia once again by releasing special edition food-and-merchandise bundles…
Read MoreFacilisgroup Appoints Vice President of Product to Lead Strategic Vision
Facilisgroup, St. Louis, is preparing for a new stage of growth through the promotion of Amy Rabideau to vice president of product. Rabideau previously worked as a product architect for Facilisgroup since August 2021. She has also served on the Regional Association Council Board of PPAI, as well as…
Read MoreOld Theranos Merch Listed for Huge Prices on Resale Sites After Elizabeth Holmes Verdict
Theranos, the much-hyped health technology startup founded by enigmatic figurehead Elizabeth Holmes, dissolved in 2018, and founder Elizabeth Holmes was sentenced to up to 20 years in prison. No, sellers have been flocking to resale sites like eBay with all sorts of Theranos-branded items…
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