Smoothie King Goes Health-Conscious With Merchandise Rollout

If you’re a company like Smoothie King, whose brand is all about a healthy and active lifestyle, your promotional merchandise has to go with that brand identity. But Smoothie King is still a chain that needs to keep up with the fast pace of branded merchandise rollouts and e-commerce sites. The company did a good job of landing somewhere in the middle…

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Fendi Partners with Make-A-Wish Foundation for Fundraiser T-shirt

Fendi is bringing high fashion and designer looks to the fundraising world by releasing a special-edition children’s T-shirt, with proceeds benefitting Make-A-Wish Foundation International. According to WWD, the shirt will go on sale on Nov. 18, and will price between 140 and 190 euros. Each shirt will be a unisex fit, and depicts the Fendi…

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Darius Rucker’s Apparel Collection is Latest Partnership by NFL, Fanatics

Music star Darius Rucker, formerly of Hootie and the Blowfish and current country sensation, is now adding another achievement to his lifetime of success: a line of officially licensed NFL apparel inspired by his love of music, football and fashion called NFL x Darius Rucker Collection by Fanatics. But, unlike the somewhat unpopular collection that…

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Empire Screen Printing Roll to Roll Innovations Achieves New Levels of Efficiency, Repeatability and Quality

Empire Screen Printing, Onalaska, Wisc., expanded its printing capabilities with the introduction of a revolutionary new multi-color, roll-to-roll screening press that more efficiently produces superior quality, highly-durable printed products for the industrial decal and OEM markets. The technologically sophisticated and environmentally-friendly system delivers high volume, reduces setup and streamlines the production process. Empire’s roll-to-roll screen…

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