Back in 2016, Vitronic and Crown merged to form IMAGEN Brands. Since then, we’ve been operating as one company and have been on a mission to deliver unmatched service. We’re always looking for ways to improve our customer experience, so we recently launched a campaign to (re)IMAGEN simplicity and switched over to single ASI, PPAI,…
Read MoreMind, Body and Brownies: The Relentless Pursuit of Success Featuring CEO Josh York
“When you build a growth mindset, a resilient mindset, it allows you to literally just push through every challenge in life,” shares Josh York, CEO of GYMGUYZ. He also discusses the power of visualization and how having the end in mind can result in massive success. Tune in to hear how York closed his first deal over eating brownies. Get ready to be motivated—York’s energy is contagious…
Read MoreWhy Your Bookkeeper Should Have Experience In the QuickBooks Version You Use
Ask the Accountant… Question: I am thinking of hiring a bookkeeper who knows QuickBooks Online, but I use QuickBooks Premier. Are they the same, only one is online? Answer: No, QuickBooks Online and QB Premier are very different programs. They do not look alike at all and have very different functionalities. When hiring a bookkeeper,…
Read More‘Shoppable Content’: Netflix’s ‘Emily in Paris’ Apparel Tie-In Is a High Fashion Promotion
After “Emily in Paris” became a hit on Netflix via MTV Entertainment Studios, the show’s producers and the network parent company wanted to find a way to celebrate the show through merchandise, touching on the fashion-forward nature of its Parisian setting and reflective of the characters’ own wardrobes. They decided on an apparel line, created…
Read MoreProforma Hosts Annual Leadership Meeting
Proforma, Cleveland, Ohio, hosted its annual leadership meeting during the week of Nov. 1, 2021. This meeting featured Proforma’s key executives as they focused on the strategic vision, mission, and objectives of Proforma in the months and years ahead. “Proforma is committed to industry leadership through distributor support and empowerment, technology, and ongoing education,” said…
Read MoreDon’t Worry: The Mariah Carey McDonald’s Holiday Meal Is Here With Special Packaging
McDonald’s announced an upcoming co-branded meal with Mariah Carey, just in time for the holiday season. So far, the brand has only said there will be special packaging, but based on McDonald’s previous celebrity meal collaborations, we’d be shocked if there wasn’t a merchandise component to come…
Read MorePacific Sportswear and Emblem Company Makes Memorial UPS Patches to Honor Deceased Driver
Pacific Sportswear and Emblem Company, a 30-plus year patch and emblem manufacturer, had to react to a terrible plane crash right near its corporate offices that claimed the life of a UPS driver whose truck was struck by the plane. Rich “Dr. Patch” Soergel, CEO of Pacific Sportswear and Emblem, worked for UPS as his first job and is a private pilot…
Read More2021 CSR All-Stars: 9 Customer Service Professionals Keeping Print and Promo Running
As the primary point of contact for vendors, clients and partners, CSRs have maybe the toughest job in the industry. They deal with people directly, day in and day out, the bearers and receivers of bad news. And yet, even with a lot more bad news than usual, CSRs remain overwhelmingly positive. Just look at the nine we profiled for our 2021 CSR All-Stars feature…
Read MorePushing the Limit of Performance: Lessons From Formula 1 for Every Business
For the overall Formula 1 brand and its individual race teams, success comes down to a four factors: customers first, showcasing teams over drivers, highlighting the importance of quickly adapting to change, and displaying how critical it is to isolate issues swiftly. These all apply to running a successful business, too…
Read MoreTEAM Concept Printing Acquires Guardsman Laminating
TEAM Concept Printing, Carol Stream, Illinois, has acquired Guardsman Laminating, Bensenville, Illinois. The acquisition is the latest move in a long line of investments that TEAM Concept Printing has made to bolster its reputation as a one-site, full-service commercial printing provider. Guardsman customers will now be able to add…
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