The “Big Quit” is affecting us personally and professionally. We are all experiencing the downsizing of service levels and resources as consumers and sellers. But, as with most challenges, there can be rewards. Organizational voids are an opportunity to dig deeper into accounts and offer more assistance and value to inexperienced and overtaxed buyers…
Read MoreWhisps SVP of Marketing Katie Nahoum on Edible Cheese Sculptures as Merch, Becoming a Lifestyle Brand, Personalization and More
“We’re here to become a lifestyle brand. Our goal is to be a household name. So these types of initiatives really just break through and surprise and delight our customers.” That’s Katie Nahoum, SVP of marketing for Whisps, the consumer cheese snack brand, and she’s talking about her company’s latest promotional merchandise effort: personalized, edible sculptures made from 100% cheese…
Read MoreOur 5 Favorite Promotional Products of the Week: Green Day’s Coffee Bundles, Whataburger Holiday Merch and More
Halloween is over, which means we are now full steam ahead into the holiday season. We’re kicking things off in this week’s edition of the Fave 5 by featuring a couple of cool, seasonally appropriate promos, including Whataburger holiday merch, subscription coffee bundles packed with branded goodies, and more…
Read MoreKornit Fashion Week LA Showcased Apparel’s Exciting (Digitally Printed) Present and Future
Sustainability, inclusion and diversity were the focus at the Kornit Fashion Week, which took place Nov. 2-5 in Los Angeles. Featuring keynote speakers and presentations, educational sessions, live demos and, of course, runway shows, the event put the spotlight on how fashionable apparel can be created sustainably using digital printing technology…
Read MoreKFC’s Answer to the Ugly Sweater Trend is the Finger Lickin’ Chicken Mitten Bucket Hugger
KFC is selling an item called the “Finger Lickin’ Chicken Mitten Bucket Hugger. “It’s literally a knitted sweater (of the “ugly” variety) designed to wrap around a KFC bucket, with little mittens sewn into the side. From now until Nov. 11, customers who order online either for pickup or delivery will receive a code to claim one for free while supplies last…
Read MoreVantage Apparel Launches New Website With Decorated Order Technology
Vantage Apparel, Avenel, N.J., announced the launch of its all-new, redesigned vantageapparel.com, which offers enhanced features for customers, including a new design tool that lets distributors add decorated apparel orders to their shopping cart. Other features of the new site include…
Read MoreStran & Company Inc. Announces Pricing of Upsized $18M IPO and Nasdaq Listing
Stran & Company Inc. today announced the pricing of its upsized initial public offering of 4,337,349 units, each consisting of one share of common stock and a warrant to purchase one share of common stock, at a public offering price of $4.15 per unit, for aggregate gross proceeds of approximately $18.0 million…
Read MoreWhisps’ Custom Cheese Carvings Are Next-Level Personalized Merch (You Can Eat)
For its latest promotional marketing effort, Whisps, the cheese snack company, will have its “award-winning cheese carver” turn any user submitted image into a 100% edible cheese sculpture. It can be anything: a person, a pet, an inanimate object, another piece of cheese. Each custom carving costs $200, but there are stock designs for $49.99…
Read MoreCustom Ink Acquires Swag.com
Custom Ink announced today that it has acquired Swag.com, a branded merchandise and corporate gifting company whose tech-enabled “swag distribution” model is similar to that of the gifting-as-a-service companies we’ve seen recently. Swag.com founders Jeremy Parker and Josh Orbach will stay on staff leading the company within the Custom Ink umbrella…
Read MoreTop Brands Inc. Acquired by Investment Firm Bretton Woods Group
Bretton Woods Group Inc., Kansas City, Missouri, is expanding its investment in the premium incentive segment by adding Top Brands Inc. to its portfolio of companies. Top Brands will team up with Computer Incentives LLC to offer a wide variety of products to the premium incentive and corporate gifting channel…
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