Coloreel, a Swedish textile innovation brand with a proprietary technology for embroidery enabling high-quality coloring of textile thread on demand, announced that it will begin offering 100% recycled polyester threads to be used with its instant thread coloring technologies…
Read MoreHigh School Students Launch Spiritwear Store Despite Pandemic Challenges
Most adults won’t attempt to launch their own business during good economic times, much less during a pandemic. But that’s just what Fair Grove High School students did with the opening of an apparel and spiritwear store. The store sells Fair Grove Eagle apparel and accessories in person and online…
Read MoreFord Is Making Merchandise Moves as It Looks to Expand Into Lifestyle Brand
Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director…
Read MoreBoxcar Custom Packaging: A Totally Unique Brand Vehicle for Your Marketing Swag
Sure, you can hand a branded pen to a customer. You can send personalized cards in the mail. But we think that’s kind of … boring? Sorry, not sorry. Giving out your promo gear without putting it in our fully customizable Boxcar Custom Packaging is like sending Cinderella to the ball in her busted pumpkin…
Read MorePopSockets & TerraCycle Partner to Create FREE Recycling Program
TerraCycle, a social enterprise on a mission to eliminate the idea of waste, offers a range of national, easy-to-use recycling platforms allowing everyone to #RecycleEverything. You may have already seen TerraCycle in action at your local grocery store with their Zero Waste Box platform that allows you to drop off your TerraCycle approved waste where…
Read MorePromo Company Allegedly Tricked Businesses Into Sponsoring High School Football T-shirts (and Pocketed the Money)
Shenendehowa High School athletic director Chris Culnan received two boxes of promotional T-shirts with the instructions to throw them into the crowd at football games and read the names of local businesses who sponsored the shirts. Culnan, however, had no idea the shirts were coming. He didn’t order them…
Read MoreTop Secrets of Successful People
Are you reaching your full potential or trapped in a bubble? Jennifer Kushell, founder of Explore Your Potential, discusses with host Greg Muzzillo the importance of exposure to resources, information and networks. Understanding what’s on the “menu of life” is a game changer…
Read MoreIgloo Launches Co-Branded Whataburger Coolers, Introduces Drinkware Line to Rival Yeti
Igloo coolers just released a co-branded promotion with Whataburger, adding to an impressive list of companies that work with the Texan chain (and to Igloo’s existing list of merchandise licenses). It also just released a line of stainless steel drinkware products as it seemingly looks to go toe to toe with Yeti…
Read MoreAIM Smarter Hosts Final Event of Nine-Month Diversity, Equity and Inclusion Series
AIM Smarter LLC (AIM), Philadelphia, will host the final installment of its nine-month diversity, equity and inclusion (DEI) event series on October 5, 2021, at 12 p.m. EDT. Free and open to all, this virtual event series was sponsored by Koozie Group. It consisted of five webinars and four discussion sessions covering topics including DEI…
Read MorePromo Industry M&A Q&A With Boundless Investor Charley Dean
Boundless was acquired by a private equity partnership in June of this year. With the industry seeing more changes than ever in ownership, mergers and acquisitions, I thought this would be a good time to sit down with one of the investors and interim president of Boundless, Charley Dean. He shares his perspective on how he views the industry’s greatest opportunities and challenges…
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