HPG Rebrands Webb Company as Mixie

After 28 years of mastering its craft and its acquisition by HPG in 2020, Webb Company has changed its name to “Mixie.” With the new company name comes a new logo, website, font, marketing collateral, product photography and entire visual identity system, along with a newly completed, state-of-the-art production facility…

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John Cena Says WWE Merch/NFT Bundle Was ‘Catastrophic Failure’

John Cena and the WWE created a themed merchandise bundle that included apparel, caps, autographed pictures and an exclusive NFT. They created 1,000—with Cena involved in the design process—thinking they’d sell out quickly. In reality, they ended up selling just 37. “This idea failed,” Cena said. But why?…

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Charles River Apparel Releases New Outerwear Made From Recycled Polyester

Charles River Apparel, Sharon, Mass., has introduced two new outerwear styles that reflect its commitment to developing sustainable products: the Lithium Quilted Hooded Parka for women and Lithium Quilted Hooded Jacket for men, both made of 100% recycled polyester, an eco-friendly fabric made using the yarn of recycled polyethylene terephthalate (PET) bottles. PET is a…

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