“Don’t be afraid to take risks. Be innovative and differentiate yourself,” says John Sheppard, former executive leader of Coca-Cola’s international divisions. Sheppard discusses his experience working with both private and public companies and offers advice about effective communication, building confidence and knowing when you need to adjust your leadership style…
Read MoreLast year, during the height of the pandemic, did you notice your neighborhood got a little, well, furrier? With the work from home revolution in full swing, people started thinking, “Hey, you know, now might be a good time to get a dog.” With all that newfound free time to take them for walks and…
Read MorePeloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line…
Read MoreThe NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience…
Read MoreGetting people to your distributor website is a challenge in and of itself. Getting them to take action and convert to a prospect is a whole other story. But there are ways to increase the number of enquiries coming from your website from the traffic you are currently getting…
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Pacific Emblem put its 9/11 20th anniversary police and fire patches into production, making them available online for those who want to collect a piece of history and help raise money for charities. They can be purchased by individuals and departments…
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HALO, Sterling, Ill., announced the acquisition of New York City-based distributor Captiv8 Promotions. “[Captiv8 president] Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients,” said HALO CEO Marc Simon. “The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric…
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Associated Premium Corporation, Cincinnati, announced the launch of its new corporate brand identity, redesigned logo and updated website. Now known by the initials APC, these changes come at a time when the company is celebrating 40 years in business by evolving its service offerings and expanding its reach…
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While there are plenty of high-tech solutions for temperature-regulating apparel, sometimes the natural way can be just as effective. The apparel brand Buttercloth went the plant-based route with its Icy Cotton collection featuring shirts made with 29% mint fibers (along with cotton and spandex) that cool the wearer…
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After yesterday’s story about Forward Madison FC’s QR code jerseys, we’ve been thinking a lot about sports jerseys. This week, our fave five roundup includes a new promo product from Uni Watch (the internet’s preeminent sports jersey website), some very punk rock blankets and more…
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