Fluid Branding wants to plant one million trees. The distributor recently launched its “A Tree With Every Order” program, an initiative that reimagines the way promo businesses can work toward a more sustainable and socially responsible industry. Fluid’s Miles Lovegrove and Kyle Scott joined the show to tell us how it works, why it matters and why it’s smart business…
Read MoreWe say we love watching sports, but do we? For those X amount of minutes and hours, we’re pacing, stress eating and chewing our nails. A few cold beers might help calm the nerves, but if that’s not your thing, Coors Light still wants to help sports fans relax during this NFL season with a weighted hoodie for game day…
Read MoreAn internet company created a branded website for a promotion called “Where has your pen been?” A local bank wanted to increase awareness of its low mortgage rates through a direct mailing. An insurance company was planning its annual sales meeting and needed a save-the-date item. Here’s how all three used the Javalina Pen…
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“What’s more punk than the public library?” That’s the question supporters of the D.C. Public Library System’s Mt. Pleasant branch printed on T-shirts earlier this year. They hoped to sell 50. A few months later, they’ve sold 7,000, raising over $100,000 for the library. Here’s how…
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USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Read MoreApple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
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Many years ago, I was in an appointment with a new prospective customer. I gave my spiel. She told me some of the challenges the company was having, and asked what solutions we could offer. My response: “There’s more than one way to skin a cat.” She politely told me that the sales call was over and I needed to leave…
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QuickBooks Online (QBO) is one of several options from QuickBooks. It is very different from QB Premier or Enterprise, which are more robust and better suit our industry. For instance, QBO does not have customer sales orders, which are pivotal in QB Premier and Enterprise. That being said…
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Precision Crystal Gifts and Awards announced the release of its Shopify app. For promotional products and trophy distributors using Shopify to host their online store, the app allows the addition of Precision Crystal’s catalog information and photos to their store with the click of a button…
Read MoreThe New York Times recently published a story that included some alarming statistics about how tote bags might not be the eco-friendly cheat code that some people think they are. And, of course, most of Twitter was talking about it. But is the “Cotton Tote Crisis” based on misinterpreted data?…
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