By carefully studying how your audience engages (or doesn’t) during a campaign, you can proactively make the efforts to brighten, enhance and, to stick with the analogy, repaint your marketing grass. This is the only way to keep your field of play looking fresh for your prospects and clients…
Read MoreProforma Convention Brings Industry Leaders Together for First In-Person Event After 2 Years
Proforma last week kicked off its “Together”-themed 2021 Convention and Family Reunion at the Gaylord Palms Resort and Convention Center in Orlando, Florida. Proforma brought together owners, sales representatives, support staff and preferred supplier partners to celebrate the business success of the owners, participate in more than 80 educational seminars, network with industry leaders, and…
Read MoreWhataburger’s New Co-Branded Fishing Apparel Line Somehow Makes a Lot of Sense
Whataburger isn’t just famous in Texas for its food. It’s also known to have some pretty killer branded merchandise. It’s so well-known for that, in fact, that people have posed as employees to get their hands on exclusive stuff. The chain’s newest merchandise venture is aimed at outdoor sports enthusiasts…
Read MoreMinnesota Twins Look to Draw Younger Fans to the Ballpark With ‘McDonald’s Approach’ to Merch
The Minnesota Twins are taking a “McDonald’s approach” to ballpark promos. No, they’re not replacing dollar dog night with discounted Big Macs. But they are borrowing from McDonald’s recent merchandise playbook with a ballpark-exclusive capsule collection and a focus on social commerce…
Read MoreThis Apparel Company Turns Ticket Stubs Into T-shirts, Face Masks and More
Most music fans have a collection of concert ticket stubs. Maybe they’re in an old shoebox in their bedrooom. Maybe they’re more artfully laid out in a scrapbook or binder. Or maybe they’re forever immortalized on a T-shirt by Stub Stories Apparel, a Los Angeles-based apparel company…
Read MoreOur 5 Favorite Promotional Products of the Week: Xbox Suitcases, Warheads Apparel and More
Remember Warheads candies? They were, to put it simply, awesome. They had everything a kid wanted: bright colors, a very extreme name and the properties to create a playground challenge. Anyway, one of our favorite promotional products this week is Warheads-related. Check it out!…
Read MoreTime to Shine: Turning Supply Chain Challenges Into Opportunities
We have an opportunity to surpass expectations, but first we need to communicate and set realistic expectations that match the times. Then, humility needs to take a back seat to pointing out how you came through successfully, overcoming unprecedented challenges to make your buyers look great…
Read MorePRINTING United Expo Preview is Now Live to the Global Printing Community
Available free to all who register for PRINTING United Expo, the lead-up to the overall Expo event experience provides further access and a preview to even more education, new product debuts, and important industry trends.
Read MoreIndustry Sales and Events Veteran Josh Carruth Joins PRINTING United Alliance as Apparel Community Managing Director
Josh Carruth will lead growth and key membership initiatives for the Alliance’s cornerstone decorated apparel segment.
Read MoreProducts That Fuel Adventure: A Logistics Company Promo Case Study
A logistics company wants to provide some items to help with their employee’s summer trip! Their employees have been cooped up inside for quite some time now, and they wish to provide them with items that encourage and facilitate getting out and about…
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