idegy, a Columbus, Ohio-based branded merchandise agency, has opened a new international office in Ho Chi Minh City, Vietnam, to serve as its main hub for Southeast Asia manufacturing. The expansion comes after the company adopted a pandemic strategy that improved its technology and sourcing…
Read MoreAnyone who’s completed a charity race event will tell you that the most rewarding part was crossing that finish line after months (or years) of training and preparation. And they’re not lying. But they’re also not telling the whole truth, perhaps. Because those same people likely have more than their race bib or medal to remember the day…
Read MoreA mid-year business review isn’t always convenient or fun, but the benefits are crystal clear. It can help bring incomplete marketing projects to life, ditch activities that don’t work and improve internal processes. If you want to perform such review for your company, here are the six steps we follow…
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Coca-Cola partnered with Tafi, a Utah-based startup, to create a digital recreation of its 1956 vending machines. The “Friendship Box” vending machine works with the Ethereum cryptocurrency, and “dispenses” digital items like a branded Coca-Cola bubble jacket and trading cards…
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A teenage Rhode Island entrepreneur created a T-shirt brand designed to incorporate fidget toys, which can provide a calming outlet for people with Autism or ADHD. The shirt includes a space where fidget toys can clip on using a carabiner, keeping them close and making them interchangeable…
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commonsku, Toronto, announced that it has promoted Joe Kemple and Bre Redmond to customer success managers. Kemple began in customer success five years ago, and has onboarded many successful distributors and their teams. Redmond started with commonsku three years ago…
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PCNA, Pittsburgh, announced that it has expanded its family of brands with the addition of its newest retail partner: mophie, a leader in mobile charging technology. “We are ecstatic to add mophie to the PCNA brand family with the launch of seven new power banks and wireless charging pads,” Liz Haesler, chief marketing officer for…
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We all have a person in our lives who can (and has) eaten a whole box of Cheez-It crackers in one sitting. (If you’re reading this, it’s me. I’m the person in your life who can and has eaten a whole box of Cheez-It crackers in one sitting.) To appeal to even more people like…
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Seth Weiner believes that distributors are leaving money on the table by sticking to an outdated one-size-fits-all approach to promo, and that providing solutions similar to those offered by gifting-as-a-service companies is crucial (if not necessarily easy). He shared how Sonic Promos is making it happen…
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Last week, Iowa Gov. Kim Reynolds, a republican, released a T-shirt on conservative fundraising platform WinRed. The red shirt reads “Find Me At The Fair” in large, blocky, right-aligned type. But, for RAYGUN, a T-shirt company based in Des Moines, it may well have read “Shots Fired.”…
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