Banks and credit unions are going through a transformation as they look for solutions to the marketing challenges they faced during the pandemic. Now is the time for the industry to bring promotional products back to the forefront of financial institution marketing. Here are some things to consider…
Read MoreWD-40 Enters Branded Merchandise Game With Online Store, ‘Summer of Swag’ Sweepstakes
In a press release, WD-40’s brand manager said “fans have been asking where they can get their hands on WD-40 brand gear for years.” Now, WD-40 is giving the people what they want with a branded merchandise store and a promo event called the Summer of Swag Sweepstakes, where fans can win $100 worth of gear each week…
Read MoreDebate Over California City’s Municipal Worker Vaccination Sticker Policy Is Worth Watching for Print and Promo
Municipal employees in one California city are being asked to show proof of their vaccinated status as a sticker on ID badges, but some local city council members criticized the move as an invasion of personal privacy. The debate is worth watching from a promo standpoint, as it could either create or deny new opportunities for printed products…
Read MoreIntentionally Natural: A Hybrid Approach to Creating and Fostering Relationships
The word “relationship” is an article whose definition is both simple and beguiling at the same time. Unfortunately, when it comes to building business relationships, there seem to be two schools of thought with very little room for compromise. Is there a hybrid approach that works better?…
Read MoreSpector & Co. Announces Appointment of Kippie Helzel and Bruce Curry
Spector & Co. announced the hiring of industry veterans Kippie Helzel and Bruce Curry. “It’s not every day that you can land talent like Kippie and Bruce, and we feel very fortunate that they’ve both decided to join our team at the same time,” said Rob Spector, CEO of Spector & Co….
Read MoreWhy UNC’s ‘Group Licensing’ Branding Agency Partnership Is a Big Deal for Student-Athlete NIL Merchandising
The University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”…
Read MoreCincinnati Apparel Company Partners With Reds Right Fielder to Recreate T-shirt Designed by His 7-Year-Old Son
Cincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
Read MoreRalph Lauren’s U.S. Olympic Team Jackets Feature Built-In Cooling Technology
U.S. Olympic team uniform designer Ralph Lauren has integrated cooling technology into the Opening Ceremony Parade uniform. The new RL Cooling technology was developed specifically for the athletes, and monitors skin temperatures the same way a computer’s cooling device detects heat…
Read More‘The Promo Guy’ Swire Ho on How to Make Yourself a Go-To Promo Expert (and Why You Should)
Swire Ho goes by “The Promo Guy,” part of a carefully crafted online presence that helps position him as the go-to expert for all things promo. Swire joined the show to explain the enormous benefits this approach has had for his business and share some strategies he uses to generate leads and create meaningful business connections online…
Read MoreOur 5 Favorite Promotional Products of the Week: Jurassic Park Sneakers, Godzilla Hawaiian Shirts and More
Thanks to wildfires in Canada, our home city of Philadelphia is currently blanketed in haze. Still, a little haze can’t obstruct our view of promotional products around the world, right? Right. This week, our collection includes Jurassic Park-themed sneakers, Godzilla-themed Hawaiian shirts and more…
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