Just as suppliers benefit from knowing more about your business, you can certainly leverage stronger relationships with suppliers to become more of an expert on their companies and operations. Adopting a supplier’s perspective and having a better understanding of their business only makes you a stronger source for your customers…
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How do you know if a print shop you’re going to partner with is worth trusting? What really matters when you choose a print shop? There’s no secret formula for selecting the best decorating partner, but there are some big red flags to look out for—and some small but important signs of quality…
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Eric Nashbar is a serial entrepreneur who started four business ventures, grew sales to over $35 million a year, managed over 350 people, received a patent and sold those companies for over eight digits—all before the age of 40. Tune in to Million Dollar Monday to hear Nashbar share his story and key advice…
Read MoreBanks and credit unions are going through a transformation as they look for solutions to the marketing challenges they faced during the pandemic. Now is the time for the industry to bring promotional products back to the forefront of financial institution marketing. Here are some things to consider…
Read MoreIn a press release, WD-40’s brand manager said “fans have been asking where they can get their hands on WD-40 brand gear for years.” Now, WD-40 is giving the people what they want with a branded merchandise store and a promo event called the Summer of Swag Sweepstakes, where fans can win $100 worth of gear each week…
Read MoreMunicipal employees in one California city are being asked to show proof of their vaccinated status as a sticker on ID badges, but some local city council members criticized the move as an invasion of personal privacy. The debate is worth watching from a promo standpoint, as it could either create or deny new opportunities for printed products…
Read MoreThe word “relationship” is an article whose definition is both simple and beguiling at the same time. Unfortunately, when it comes to building business relationships, there seem to be two schools of thought with very little room for compromise. Is there a hybrid approach that works better?…
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Spector & Co. announced the hiring of industry veterans Kippie Helzel and Bruce Curry. “It’s not every day that you can land talent like Kippie and Bruce, and we feel very fortunate that they’ve both decided to join our team at the same time,” said Rob Spector, CEO of Spector & Co….
Read MoreThe University of North Carolina has partnered with The Brandr Group to facilitate student-athletes’ branding efforts. According to Forbes, The Brandr Group will “develop licensing opportunities on behalf of the student-athletes in apparel and non-apparel categories, and other co-branded sponsorships.”…
Read MoreCincinnati Reds right fielder Nick Castellanos showed up to the All Star Game red carpet rocking a T-shirt with a hand-drawn design by his 7-year-old son, Liam. Now, the Castellanos boys have teamed up with local T-shirt company to produce Liam’s design for Reds fans everywhere, with a portion of proceeds going to charity…
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