With a little planning ahead, social media marketing doesn’t have to take a lot of your time to work wonders. If you plan ahead and use social media intentionally to reinforce your other marketing activities, you can achieve huge ROI through both organic and paid social campaigns…
Read MoreACLU Celebrates Supreme Court Victory With Branded T-shirt Featuring Student’s Expletive-Filled Snapchat Rant
The ACLU won a Supreme Court decision last week and celebrated just as anyone would: by releasing a branded T-shirt commemorating the victory. The short-sleeve T-shirt features a student’s expletive-laden Snapchat rant (the focus of the legal battle) on the front and an ACLU logo on the sleeve…
Read MoreKoozie Group’s Top 10 Products for the Return to Work
The buzz of business is back, and with it, new perspectives, and fresh beginnings. Quality promotional products are a golden opportunity to create lasting impressions with customers. But what products do they want? What products will they enjoy and use the most? We have the inside scoop, and we’re excited to share with you the…
Read MorePen Company of America Makes Two Acquisitions, Including Previously-Closed Garland Writing Instruments
Pen Company of America (PCA) announced the acquisition of Garland Writing Instruments and Ben-Art Manufacturing in two separate transactions. The Garland acquisition is most interesting, because the pen supplier permanently closed in October due to challenges brought on by the pandemic…
Read MoreWhy This Apparel Wholesaler’s Hoodies Have Reached Global Cult Status
The Wall Street Journal just called a sweatshirt from Camber USA, a small apparel wholesaler, the “world’s best hoodie.” Obviously, that title is wholly subjective and certainly open to argument. But, the sweatshirt’s reputation with buyers speaks for itself. What makes it so popular?…
Read MoreOur 5 Favorite Promotional Products of the Week: Straw Hats, Plush Fried Chicken and More
Hope everybody is staying cool. This weather is no joke. Now’s the time to dunk your feet in a promotional cooler. Those of us who remain pool-less have to get creative, you know? Speaking of creativity, we have some fun promos in this week’s edition of the Fave 5. Let’s check them out!…
Read More6 Ways to Get the Most Out of Your Trade Show Experience as Live Events Return
It’s time for us to hit the show floor once again. Setting all “re-entry” and social stresses aside, will we remember how to do this? What did we learn from not attending in-person trade shows? Can we apply our new knowledge and practices to make trade shows really work better for us now?…
Read MoreWhy Some Major U.S. Sports Stadiums Are Switching to All-Aluminum Drinkware
Stadiums and arenas are back open for games and concerts, but things in the stands might not feel totally the same ever again. At least, if you’re in some particular arenas and stadiums, you might notice that your drink is in an aluminum cup, rather than plastic. That’s part of an initiative from Ball Corp., the manufacturer best known for…
Read MorePCNA Launches CamelBak Tritan Renew Drinkware Styles
Polyconcept North America (PCNA), Pittsburgh, announced the launch of four CamelBak Tritan Renew water bottles. The new Tritan Renew styles are made from 50% recycled material, supporting the company’s focus on bringing more sustainable sales to the promotional products market…
Read MoreAre You on Clubhouse? Here’s How Promo Professionals Are Using the Mega-Popular Audio App
It’s the hottest question when it comes to social media today: Are you using Clubhouse? The audio app, originally only for iOS but now available on Android, has 10 million weekly active users, up from 600,000 in December 2020. There are hundreds of rooms available to suit everyone’s passions…
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