Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect…
Read MorePrepare and Conquer: Advice From Olympic Gold Medalist Geoff Gaberino
Olympic gold medalist and entrepreneur Geoff Gaberino discusses the importance of determination and preparation. There will be unknown factors, there will be roadblocks—however, when you know that failure is not an option, you will find a path and push through to achieve success. Gaberino shares his story…
Read MoreSock Club Hires Wicksie Tu as B2B Project Manager
Sock Club, Austin, Texas announced the hiring of Wicksie Tu as B2B project manager. Tu brings with her seven years of work in the experiential and event marketing industry into the supplier and distributor world. As B2B project manager, Tu will focus on creating innovative marketing solutions…
Read MoreWhy You Need Business-Only Bank and Credit Card Accounts
Ask the Accountant… Question: I have been using my personal checking account and credit card for my business transactions. Are there any problems with doing that? Answer: Yes! You are creating myriad problems by using personal accounts for both personal and business use. The term for this is “commingling of funds.” The first problem is…
Read MoreStaples CEO Steps Down as Office Depot Merger Remains in Limbo
Effective today, Staples CEO Sandy Douglas has stepped down from his position, and will be temporarily replaced by chairman John Lederer. According to Bloomberg, Staples and Douglas mutually agreed to part ways, and Staples did not provide any further details about why the split occurred…
Read MoreOreo’s NBA Cookies Go Heavy on the Logos
Oreo has a way to stay in the basketball spirit while satisfying your cravings with new embossed Oreos celebrating six of the NBA’s most decorated franchises. The “Oreo NBA Dynasty” series features Oreo cookies with logos for the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs, Miami Heat…
Read MoreBatch & Bodega Adds Five Women-Owned Makers to Fresh Line
HPG, Braintree, Mass., announced five additional industry-exclusive partnerships from the company’s Batch & Bodega Fresh line. The latest exclusive partners include Nene’s Treats, Grey Ghost Bakery, Justice of the Pies, Flour & Branch, and Caroline’s Cakes…
Read MoreCoors Light’s ‘Hold My Coors’ Collection Rivals Miller Lite’s Beer Promo Dominance
Miller Lite has been off to a hot promotional-products start with items like beer can video game controllers, beer can antennas, bar-scented candles and more. But, look at that, it’s Coors Light coming around the outside and making this race close with its “Hold My Coors” collection of products…
Read MoreHow ‘Digital Merchandise’ Can Complement Real-World Branded Items
In the world of video games, you want your digital alter ego to look like you, or at least a version of you. That’s why apparel companies and retailers are starting to make “digital merchandise,” i.e. clothes for your video game character online. PacSun just rolled out a whole line of branded “apparel” in Roblox…
Read MoreHirsch Gift Adds Joshua Pospisil as Key Accounts Manager
Hirsch Gift, Houston, announced the hiring of Joshua Pospisil as key accounts manager. Pospisil brings six years of industry experience from KTI Networks/KTI Promo in Houston. Pospisil has a proven track record of success, largely by strategically leveraging social media and his web and graphic design background to develop…
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