Using phrases like “Olympic,” “Olympiad,” “Paralympic,” “Pan-American,” or just about anything related to the U.S. presence at the Olympics creates a risk of infringing on the Olympics’ intellectual property. There are some obvious ones, but some are less obvious. For example…
Read MorePromotional Drinkware: What’s New, What’s Exciting and What’s Selling
Drinkware is one of the most diverse categories in promo, with a huge variety of products and applications. We asked a trio of promotional drinkware pros about additional trends to look out for, popular decoration techniques and much more. Here, they shared their expertise…
Read MoreXbox Will Release Console-Shaped Mini Fridges After Twitter Victory
Microsoft will begin selling branded mini fridges that look like its Xbox Series X. This is all happening because the company won a Twitter contest that ranked branded Twitter accounts. Xbox’s general manager of marketing tweeted in April that if fans boosted Xbox over Skittles, they would start producing the mini fridges…
Read MoreTechnologist Eric Granata Joins Brand Fuel as Chief Technology Officer
Eric Granata, CAS, will join Brand Fuel as chief technology officer to assist with the company’s growth. Granata will be invested in expanding Brand Fuel’s online store programs, marketing and business development initiatives, and cybersecurity enhancements…
Read MorePursue Your Passion: Startup Advice From Liz Anthony
Liz Anthony created wholesome, protein-packed snacks with simple ingredients during her college days to fuel her energy as an athlete. Her passion quickly turned into a business that became Liz Anthony Nutrition. Tune in to this week’s Million Dollar Monday as Liz shares her compelling story…
Read MoreNetflix Launches Online Store With Curated Releases of Show-Branded Merchandise
Netflix.shop is now live, with its first limited release tying in with the anime series “Yasuke.” The shop will focus on curated collections more reminiscent of streetwear drops, using much-hyped designers to add some extra flair and credibility to the products…
Read MoreRolling Stone-Branded Cannabis Hints at the Future of Weed in Promo
In the branded cannabis world, a lot of the products are packaging-related, or accessories: rolling papers, grinders, rolling trays, lighters, etc. But Curaleaf, one of the biggest names in recreational cannabis, just partnered with Rolling Stone magazine for a collection of pre-rolled joints and vape cartridges…
Read MoreHow the Pandemic Influenced Tech Promotional Products (From Security Concerns to Hygiene Awareness)
According to The Economist, before the pandemic, Americans spent 5% of their working time at home. By spring 2020, that number skyrocketed to 60%. Zoom learning curves aside, the transition went better than expected. But, privacy concerns quickly overshadowed convenience…
Read MoreIMAGEN Brands Announces Two Additions to Sales Team
IMAGEN Brands has announced the addition of Tabatha White as national accounts manager, and Jonathan Beyer as regional sales manager for Pennsylvania, New Jersey, D.C., Delaware and the greater New York City area. White joined the IMAGEN Brands sales team in May, and brings 23 years of promotional products…
Read MoreGold Bond Inc. Names Britney Godsey Chief Revenue Officer
Gold Bond Inc., Chattanooga, Tenn., has named Britney Godsey chief revenue officer. Previously serving as vice president of sales and marketing, Godsey has been with the company for 11 years, and oversees the sales, marketing, customer service, product development and order entry teams within the company. Godsey will step…
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