Golf.com interviewed people involved with charity golf outings, from organizers and sponsors to attendees, about what golfers want in a promo. What they found was that if you want to make a big impression, you might want to go smaller on your promos.
Read More‘Greasy’ BTS-Branded McDonald’s Bags Are Actually Selling on eBay
If you have ever bought anything from a resale site, you’ve probably seen the way the item’s condition is listed—”mint,” “excellent,” “good,” etc. But if you’re shopping on eBay for BTS-branded McDonald’s items, you might run across a “greasy” product or two—and some are even selling…
Read MoreAIA Welcomes Christopher Alfano as New SVP of Business Technology
AIA Corporation, Appleton, Wis., announced that industry professional Christopher Alfano has joined the company as senior vice president of business technology. In this role, Alfano will lead technology strategy and implementation, ensuring AIA and owner growth goals are consistently supported and achieved through technology. In addition, Alfano will be…
Read MoreConvergence Corner: How Jen Stanton Implemented Promo to her Print Business and Never Looked Back
What Is Your Say/Do Ratio?
There are many admirable characteristics that help accelerate success in business and life. One characteristic is “reliability” which can be measured by your say/do ratio. Your say/do ratio is simply the ratio of the promises (things you say you will do) to the promises you keep (the things actually you do) that you said you will…
Read MoreGood Pride Month Promos Need More Than Just Rainbows
During Pride Month in June, all sorts of consumer brands and service providers adopt the rainbow flag as a way to show support for the LGBTQ+ community. But simply putting a rainbow on a product is no longer enough. Consumers and activists increasingly want to see action combined with these shows of support…
Read MoreHow to Build a High-Performing Team With Keith Ferrazzi
“High performing teams have radical candor and accountability—they will say what they’re thinking about ideas and each other,” explains Keith Ferrazzi, founder of a global consulting and coaching firm that works with Fortune 100 companies. Ferrazzi shares his secrets on…
Read MoreHow to Add Calculations in QuickBooks Reports
Ask the Accountant… Question: Can I add calculations to reports in QB Premier? Answer: Yes. QB Premier has a wide array of reports, and you can access the QuickBooks Community for contributed reports. All QB Premier reports can be expanded by way of a link to Excel. Click on Excel at the top of the…
Read MoreMiller Lite and New Balance Created the Ultimate Father’s Day Can Cooler
Miller Lite partnered with New Balance for the first ever “beer shoe,” which is just a regular can cooler made from shoe material. Specifically, it’s modeled after the official shoe of lawn-mowing dads everywhere, the New Balance 624. The only thing missing are the grass stains…
Read MoreScalable Brands Makes Promo Industry Acquisitions, Including PMGOA
Venture capital firm Scalable Brands, which focuses on the promotional products and print-on-demand industries, announced that it has acquired Promotional Manufacturing Group of America (PMGOA), which is rebranding as Promoful. It has also acquired SameDayPOD, which includes Swagify.com. The brands will move forward as Promoful and SameDayPOD, and will be led by Ben Taylor as president…
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