Just because something like health care is rooted in science doesn’t mean there isn’t room for creativity. When your clients are in health care or other human services, it’s possible to find ways to get creative with your promotional and print offerings, and combinations of the two…
Read MoreHow a Fully Promoted Franchisee Handled a Cardigan Embroidery Spec Sample for a Very Famous Pop Star
Last year, a Fully Promoted franchisee earned a high-profile project doing an embroidery spec sample for one of the biggest pop stars on the planet. The finished product was featured in a hit music video, a financial commercial and the artist’s merch store. Here’s how the project came together…
Read MoreOlivia Rodrigo Sent a Fully-Branded ‘Sour’ Promo Kit to Famous Friends
To celebrate the release of her debut album “Sour,” Olivia Rodrigo sent some famous friends a branded promo kit, which included apparel, candy, a notebook, bumper stickers and more. It’s a pretty smart way to market an album—if you have Kim Kardashian’s address, that is…
Read MoreThe Reusable Fast Food Packaging Wave Is Growing
Burger King recently launched a reusable packaging program where customers could use and return sandwich containers and cups. Starbucks followed suit, announcing a reuse and recycling program for cups in some locations. McDonald’s and, most recently, Tim Hortons have undertaken similar initiatives…
Read MoreMary Jo Tomasini, MAS+, Named PPAI 2021 Woman of Achievement
PPAI announced its 2021 Woman of Achievement recipient—Mary Jo Tomasini, MAS+, CEO and founder of CE Competitive Edge LLC, based in Stevensville, Mich. The PPAI Woman of Achievement award recognizes an individual who has led the way in the advancement of women in the industry, exhibited outstanding…
Read More6 Promotional Product Ideas for the Bars and Restaurants Market
The pandemic has changed the way bars and restaurants do business. Yes, they’ll need employee uniforms, menus and bottle openers just like before. But they’ll also need to-go containers for curbside customers and mask accessories for staff. Here are a few ideas for this new, hybrid operating environment…
Read More3 Traits of Top-Performing Commission Sales Professionals
Historically, there is a high failure rate amongst industry commission sales professionals. However, the upside is that there’s no ceiling to an individual’s income—the more you sell, the more you make. I have found that the most successful ones exemplify traits that take their game to a different level…
Read MoreJohn Michael Associates Acquires Creative Concepts Promotional Marketing
John Michael Associates Inc. (JMA), a Woman-Owned Enterprise and full-service promotional marketing agency, acquired Creative Concepts Promotional Marketing (CC Promos). JMA’s current operation and organizational structure will remain in place as the CC Promos team and clients transition under the JMA brand…
Read MoreAs the Pandemic Subsides, What Comes Next for Kitting?
Over the last year, kitting has become all the rage, especially for companies and brands looking to reach at-home workforces or host virtual events. But as the pandemic subsides, what comes next for kitting—and where does it fit in the promo distributor’s toolkit moving forward?…
Read MoreNew Era’s Short-Lived ‘Local Market’ MLB Caps Were a Total Disaster
On Tuesday, New Era released a series of MLB caps decorated with patches depicting landmarks, food items, area codes and other local oddities specific to each team. It went … poorly. So poorly, in fact, that New Era pulled the plug on the entire line by Wednesday. What happened?…
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