McDonald’s Employees Worldwide Will Wear BTS-Branded T-shirts This Month

BTS mania has even made it onto McDonald’s employee T-shirts, which will roll out in restaurants across the world later this month. The shirts feature Korean lettering for BTS and McDonald’s, and the word “crew” in English. They are part of a marketing effort to introduce a “BTS meal” similar to the ones Travis Scott and J. Balvin collaborated with McDonald’s on…

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NYPD Confiscates Rapper’s SUV-Mounted T-shirt Cannon

Look, the rapper Warchyld just wanted to drive around New York City in his branded Hummer SUV complete with gigantic T-shirt cannon on top. Is that such a crime? The NYPD thought so, and pulled Warchyld over last month as he drove through Midtown Manhattan…

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3 Key Takeaways From the Latest Promotional Products Industry Recovery Research

NAPCO Research and Promo Marketing recently released the fourth iteration of their ongoing Promotional Products Industry Recovery Research, which aims to track how the promotional products industry is reemerging from issues faced during the COVID-19 crisis. According to the latest current indicators reading, business activity throughout the industry is rising…

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Curation: The Most Underrated (and Teachable) Skill for the Promo Professional Today

You’re a professional curator. That’s a surprise to some of you, but that’s what you are. Every day, you sort, sift and select specific products from thousands of options in our industry and then assemble them into collections to present to a client. This is why it’s somewhat baffling that as an industry of professional curators, we’ve never tried to codify the craft of curation…

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