Cap America Inc., Fredericktown, Mo., announced today that Christen Siebert has been promoted to senior financial analyst. Siebert began her career at Cap America in May 2018 as an accounting intern, and was promoted to assistant accounting manager later that year. Siebert will now report directly to CFO Curt…
Read MoreMinor League Baseball’s Rocket City Trash Pandas Sell $4M in Merchandise Before Ever Playing a Game
The Rocket City Trash Pandas are the Anaheim Angels’ Double-A affiliate, based in Alabama. The team is so popular that it hasn’t even played an inning of baseball yet, but has already sold $4 million in merchandise. This proves, among other things about the team, that the initial $2 million in just one year wasn’t a new-team honeymoon period or fluke…
Read MoreVitamin F
Most people I know take some types of vitamins. Vitamins are essential elements for our physical growth and health. There is also an essential vitamin that I take for the ongoing growth and health of my business. It is called Vitamin F. (F = Focus) I find that the No. 1 enemy for me in…
Read MoreVisstun Will Move Out of Promo Industry to Focus on Food Packaging Division
Visstun announced last week that it will move out of the promo industry to focus on its food packaging division. In an email sent to distributors, the supplier said it is still operating and will be available to handle projects, but is “no longer seeking to actively grow in the promotional market.” Digispec and CounterPoint will continue operating as normal…
Read MoreNavitor Announces Grand Opening of New Hawaii Location
Navitor, North Mankato, Minn., announced the opening of its Kapolei, Hawaii, facility. The new facility furthers Navitor’s plan to support island manufacturing while providing supplemental mainland add-ons to round out its print offering. As the economy bounces back, Navitor has restructured the facility to better the reseller market, including…
Read MoreLocal Mask Mandates Relax, But TSA Extension Means Masks Still Required for Travel
Cities and states across the U.S. are starting to ease up face mask restrictions as vaccination rates increase and infection rates decline. But, the TSA just announced that its mask requirements will remain in place through Sept. 13, ensuring continued need for consumer-grade face masks…
Read MoreThe Power of Relationships With Fred Albrecht
Fred Albrecht is an accomplished business owner, mentor and coach, who together with his wife, Suzette, built a $40 million business in the promotional products and print industry, Proforma Albrecht & Co. “Relationships matter more than anything,” Albrecht says. “It’s all about building a company one great person at a time.”…
Read MoreFor Promo Distributors, the Key to Success in 2021 Is Changing the Conversation—by Asking the Right Questions
In 2021, the “What” matters less. “We don’t have a budget for that” or “We’re not doing that event this year” should not be the conversation. “How are you getting new customers?” and “How are you saying ‘thank you’ to your employees?” will drive more fruitful conversations. It requires a paradigm shift. We can no longer focus on low prices and…
Read MoreInstagram Expands Merchandising Platform With ‘Creator Shops’
Instagram is expanding its e-commerce platform for creators, making it easier for them to sell their branded merchandise and creating what Facebook CEO Mark Zuckerberg calls a “creator middle class.” Certain users could sell products directly on Instagram for a little while now, but this expansion will bring full “creator shops” and…
Read MoreWhy Aren’t More Pro Sports Teams Giving Away Branded Masks as Game Promos?
A few teams, like the Pittsburgh Pirates, New York Mets and Washington Capitals, gave out branded face masks for their first games with fans present. It’s such a no-brainer that we couldn’t help but ask why more professional sports teams haven’t done it. What’s going on here?…
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